Email Marketing Benchmarks for 2014—How Do You Stack Up?

November 20, 2014 | Advertising & Marketing | Email

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The webinar will address these key questions:

What are email marketing benchmarks for common metrics such as open rate and clickthrough rate, and what factors are affecting benchmark performance?
How do benchmarks differ by industry, time of day or specific email marketing tactics such as automation?
What trends and tactics should email marketers have on their radar to improve messaging relevancy?

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.

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