Doin' the Twist—How Innovative Retailers are Adapting to the New Realities of the Twisting Purchase Path - eMarketer
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Doin' the Twist—How Innovative Retailers are Adapting to the New Realities of the Twisting Purchase Path

April 13, 2018 | Retail & Ecommerce
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In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.

Ezra Palmer is editor and publisher of eMarketer media properties.

Yory Wurmser is a principal analyst at eMarketer.

Marcus Johnson is senior forecasting analyst and host of eMarketer's podcast, "Behind the Numbers."

Deren Baker is CEO of Jumpshot.

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