Digital Trends in Canada—What You Need to Know for 2017 - eMarketer
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Digital Trends in Canada—What You Need to Know for 2017

May 11, 2017 | Advertising
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  • Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey
  • How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics
  • Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality
  • How marketers are looking at brand publishing and making content marketing a top priority

Paul Briggs is eMarketer’s senior analyst covering the Canadian market. Paul covers all forms of digital media including mobile, ecommerce, social media and digital advertising.

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