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In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She also examines the reasons why it's still important for brands to work with other platforms and publishers.
Nicole Perrin is a senior analyst at eMarketer writing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.
Mark Donohue is head of industry, agency development with eBay Advertising. He’s responsible for driving key advertising partnerships and initiatives across agency holding companies in North America for eBay.
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