Data Management Platforms—Using Big Data to Power Marketing Performance - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Data Management Platforms—Using Big Data to Power Marketing Performance

October 24, 2013 | Marketing Technology
  • Share
To view this free webinar recording please provide the following information:

  • All fields required.
  • eMarketer Retail Weekly Newsletter
    Latest articles and interviews covering retailer performance and consumer spending. Also includes Retail FYI.

  • We will never share your personal information without your permission. You can unsubscribe from emails at any time. View Privacy Policy.

By the way

provides companywide access to eMarketer, so you can register immediately.

This service is at no extra cost to you.

Click below to get full access to eMarketer.

  • No thanks

Check Your Inbox

We sent you a registration confirmation email.

To listen and watch playback of the webinar, Data Management
Platforms—Using Big Data to Power Marketing Performance, click here.
You can view the PowerPoint deck below.

The webinar addresses these key questions:

  • What are Big Data and DMPs?
  • How are marketers and publishers using DMPs for audience targeting?
  • How are marketers using DMPs for digital and cross-platform attribution?
  • How are DMPs different from CRM platforms?

About Lauren Fisher

Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.

Sponsored by The Trade Desk.

Thanks to Citrix Online for providing the webinar platform.

analyst photo

eMarketer Webinar

Thursday, October 27, 1pm ET

Click to Register.

Space is limited.

  • Go beyond the webinars:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.