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Data Management Platforms—Using Big Data to Power Marketing Performance

October 24, 2013 | Marketing Technology
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To listen and watch playback of the webinar, Data Management
Platforms—Using Big Data to Power Marketing Performance, click here.
You can view the PowerPoint deck below.

The webinar addresses these key questions:

  • What are Big Data and DMPs?
  • How are marketers and publishers using DMPs for audience targeting?
  • How are marketers using DMPs for digital and cross-platform attribution?
  • How are DMPs different from CRM platforms?

About Lauren Fisher

Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.

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