Customer Experience—How to Navigate the Journey Toward Customer-Centricity - eMarketer
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Customer Experience—How to Navigate the Journey Toward Customer-Centricity

May 18, 2017
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  • How marketers are making improvements to the customer experience a priority
  • The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels
  • What the realities are today for practitioners looking to reach the ultimate single customer view
  • How marketers are dealing with a consumer journey that’s no longer linear

Nicole Perrin covers marketing and advertising for eMarketer. She writes on topics including marketing technology, customer experience, ad blocking and digital storytelling.

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