Customer Experience Strategy in an Always-On World - eMarketer
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Customer Experience Strategy in an Always-On World

May 19, 2016
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Key elements include:

  • Understanding the evolving nature of today’s always-on, need-it-now customers
  • Key functions being carved out at brands to help achieve customer experience goals
  • The role client-side marketers are taking to define and deliver on their customer experience strategy
  • Approaches to measure and analyze customer experience improvements

Bryan Yeager covers emerging digital marketing trends and technologies. He has nearly 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce.

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