Customer Acquisition—Marketers Focus on Data, Audience and Lifetime Value - eMarketer
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Customer Acquisition—Marketers Focus on Data, Audience and Lifetime Value

October 13, 2016 | Retail & Ecommerce
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Key elements include:

  • When a prospect becomes a customer from a brand’s point of view
  • How brands use data to create a single customer view for personalized marketing
  • Why an audience-centric customer experience is critical
  • How acquisition and retention strategies must be executed in concert with one another

Jillian Ryan covers trends in B2B marketing, technology and digital communications at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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