Cross-Device Targeting—What to Watch for in 2017 - eMarketer
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Cross-Device Targeting—What to Watch for in 2017

January 12, 2017 | Media Buying
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  • How the cross-device conversation is changing from one of device matching to one of identity matching
  • Why building a richer audience profile that factors in TV and offline data is a must
  • Outlook for 2017: Better ad creative, push for measurement integration and more

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, advertising fraud, measurement and identity and cross-screen advertising.

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