Cross-Device Targeting—What to Watch for in 2016

January 14, 2016 | Media Buying

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The webinar addresses these key questions:

What’s the current state of cross-device targeting among advertisers?
Where does TV fit in to the cross-device landscape?
How valuable is first-party data?
Will marketers attempting to target audiences run into privacy concerns?

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.

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