The Changing Path to Purchase—What It Means to Add Mobile to the Mix - eMarketer

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The Changing Path to Purchase—What It Means to Add Mobile to the Mix

August 25, 2016 | Retail & Ecommerce

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Key elements include:

  • How consumers are using smartphones for shopping even when they’re not on the go
  • What changing mobile conversion rates mean for the path to purchase
  • How increasing digital shopping research means less time spent in stores
  • What millennials are doing across channels

Krista Garcia covers trends in ecommerce, retail and the restaurant industry for eMarketer. Her focus is on how brands and retailers can increase sales using digital marketing tactics.

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