Best Practices for Local Area Marketing Revealed | Tech Talk Tuesday - eMarketer

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Best Practices for Local Area Marketing Revealed | Tech Talk Tuesday

September 11, 2018 | Advertising
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eMarketer moderates a webinar with Catherine Josef, senior manager of global marketing solutions at Marriott International, and Ted Lesher, managing director at BrandMaker, as they reveal the secrets to maintaining brand consistency in materials for partners and distributed teams.

Catherine Josef is a senior manager, global marketing solutions at Marriott International. She works closely with global brand leaders and regional teams to ensure new brand programs and local marketing communications are brand-consistent and locally relevant.

Ted Lesher is a managing director and BrandMaker. He has a strong software sales and sales management track record in software technologies including product lifecycle management, enterprise content management, document management and business process automation.

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