B2B Personalization—How to Deliver Custom Experiences to Buyers - eMarketer
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B2B Personalization—How to Deliver Custom Experiences to Buyers

April 6, 2017 | Advertising & Marketing | B2B
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  • The critical difference between segmentation and personalization
  • How B2B marketers use their data to understand their buyers and craft the right message
  • The effectiveness of targeted marketing, versus a “spray and pray” approach
  • How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics

Jillian Ryan covers trends in B2B marketing and sales, marketing technology and digital transformation at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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