B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer - eMarketer

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B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer

June 15, 2017 | B2B
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  • How B2B buyers have shifted their behaviors around mobile
  • What disconnect exists today between buyers’ expectations and the customer experience
  • Why mobile should no longer be treated as a single channel
  • More key trends to consider for the year like app development, mobile commerce and sales enablement

Jillian Ryan covers trends in B2B marketing and sales, marketing technology and digital transformation at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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