B2B Marketing Automation—What's New in 2016 - eMarketer
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B2B Marketing Automation—What's New in 2016

April 14, 2016 | Marketing Technology
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The webinar addresses these key questions:

  • About marketers’ current adoption and use of marketing automation platforms
  • How and why marketing automation platforms are being connected to other systems and data sources
  • What role marketing automation plays in enabling the buzzed-about practice of account-based marketing
  • What challenges marketers still need to overcome with marketing automation

Bryan Yeager covers emerging digital marketing trends and technologies. He has nearly 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce.

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