Artificial Intelligence—Finding Value Beyond the Hype - eMarketer

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Artificial Intelligence—Finding Value Beyond the Hype

January 25, 2018 | Marketing
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Topics in the webinar include:

  • The current state of the AI market and forecasts for the future
  • AI terminology
  • Current and emerging uses in marketing
  • Build or buy? Getting started with the technology
  • Best practices for marketers

Victoria Petrock, is eMarketer’s lead analyst covering vertical industries, including healthcare, automotive, financial services and travel. Since 2010, she has written several dozen reports about digital marketing in these industries, and on how new technologies--including the internet of things (IoT), big data and artificial intelligence--are transforming the way they do business.

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