2018 Shopper Study: Personalization, Promotions & Privacy | Tech-Talk Tuesday - eMarketer

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2018 Shopper Study: Personalization, Promotions & Privacy | Tech-Talk Tuesday

May 22, 2018
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eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Global and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.

Danielle King Sherman. As Vice President of Kelton’s Communications and Media group, Danielle partners with communications clients to offer end-to-end content strategy consultation across every campaign touch-point. Since joining Kelton in 2007, Danielle has collaborated with some of the nation’s leading PR agencies and marketing and communications specialists to develop messaging, insights and strategy that have launched and supported hundreds of B2C and B2B campaigns.

Bill Schneider. As Vice President of SheerID, Bill helps drive product direction and education of it’s digital verification platform. Over his 20 year software career, Bill has held key roles with leading software companies in customer analytics, big data, shopper marketing and mobile engagement. He regularly consults with leading consumer brands, providing best practices on how to build highly personalized communications programs across channels at scale.

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