eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide - eMarketer
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eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide

eMarketer Report

By: eMarketer

Published: December 08, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

eMarketer’s inaugural Digital Indices are based on an exhaustive analysis of our 2017 forecasts for 48 countries worldwide. Forecast data for the following 11 measures of digital health were used to identify the top 10 digital countries worldwide and the 10 fastest growing digital economies worldwide.

  • Number of internet users
  • Number of mobile internet users
  • Digital retail buyers as a percent of internet users
  • Internet users as a percent of the population
  • Mobile internet users as a percent of the population
  • Retail ecommerce sales
  • Retail ecommerce as a percent of total retail sales
  • Digital travel sales
  • Digital ad spending
  • Mobile ad spending share
  • Digital ad spending per internet user

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Table of Contents