Worldwide Retail Ecommerce Sales: eMarketer's Updated Estimates and Forecast Through 2019 - eMarketer
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eMarketer Report

Worldwide Retail Ecommerce Sales: eMarketer's Updated Estimates and Forecast Through 2019

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Executive Summary

Worldwide retail sales—including in-store and internet purchases—will surpass $22 trillion in 2015, up 5.6% from 2014. Retail ecommerce sales, those purchased over the internet, will make up 7.4% of the total retail market worldwide, or $1.671 trillion. By 2019, that share will jump to $3.578 trillion, yet retail ecommerce will account for just 12.8% of retail purchases.

  • eMarketer estimates that global retail sales growth is slowing, but year-over-year increases will continue, mainly fueled by sales in China, India, the US and developing countries in the Middle East and Africa.
  • Retail ecommerce sales are accelerating faster than previously anticipated and will jump 25.1% year on year in 2015. Ecommerce sales growth will outpace brick-and-mortar sales growth by a more than 3-to-1 margin over our forecast period.
  • Asia-Pacific will be the main driver behind this growth, accounting for over half of global retail ecommerce sales in 2015, or $877.61 billion. We expect ecommerce sales in the region to climb $1.459 trillion by 2019, contributing to over three-fourths of the worldwide growth of $1.907 trillion.
  • In 2015, over half of all internet users worldwide and 24.3% of the global population will be digital buyers. Nearly half of these digital buyers will reside in Asia-Pacific, even though they account for only 22.5% of the region’s population.

"Retail ecommerce will reach $1.671 trillion this year, up 25.1% from 2014. eMarketer expects online sales will grow at double-digit rates throughout the forecast period, reaching $3.578 trillion in 2019."

eMarketer’s Latest Estimates

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Complete Forecast

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64 charts are included in the full report:

Worldwide Retail Ecommerce Sales: eMarketer’s Updated Estimates and Forecast Through 2019

Retail Ecommerce Sales Worldwide, 2014-2019 (trillions, % change and % of total retail sales)

eMarketer’s Latest Estimates

Total Retail Sales Worldwide, by Region, 2014-2019 (trillions and CAGR)

Total Retail Sales Growth Worldwide, by Region, 2014-2019 (% change)

Total Retail Sales Share Worldwide, by Region, 2014-2019 (% of total)

Worldwide Retail Ecommerce Sales

Retail Ecommerce Sales Worldwide, by Region, 2014-2019 (billions)

Retail Ecommerce Sales Growth Worldwide, by Region, 2014-2019 (% change)

Retail Ecommerce Sales as a Percent of Total Retail Sales Worldwide, by Region, 2014-2019

Digital Buyers

Digital Buyers Worldwide, by Region, 2014-2019

Digital Buyer Share Worldwide, by Region, 2014-2019 (% of total)

Digital Buyer Penetration Worldwide, by Region, 2014-2019

Complete Forecast

Total Retail Sales Worldwide, by Region, 2014-2019 (trillions and CAGR)

Total Retail Sales Growth Worldwide, by Region, 2014-2019 (% change)

Total Retail Sales Share Worldwide, by Region, 2014-2019 (% of total)

Total Retail Sales Worldwide, by Country, 2014-2018 (billions)

Total Retail Sales Growth Worldwide, by Country, 2014-2019 (% change)

Total Retail Sales Share Worldwide, by Country, 2014-2019 (% of total)

Total Retail Sales in Asia-Pacific, by Country, 2014-2018

Total Retail Sales in Central & Eastern Europe, by Country, 2014-2018

Total Retail Sales in Latin America, by Country, 2014-2018

Total Retail Sales in the Middle East & Africa, 2014-2019 (billions, % change and % of worldwide retail sales)

Total Retail Sales in North America, by Country, 2014-2018

Total Retail Sales in Western Europe, by Country, 2014-2018

Retail Ecommerce Sales

Retail Ecommerce Sales Worldwide, 2014-2019 (trillions, % change and % of total retail sales)

Retail Ecommerce Sales Worldwide, by Region, 2014-2019 (billions)

Retail Ecommerce Sales Growth Worldwide, by Region, 2014-2019 (% change)

Retail Ecommerce Sales as a Percent of Total Retail Sales Worldwide, by Region, 2014-2019

Retail Ecommerce Sales Worldwide, by Country, 2014-2019 (billions)

Retail Ecommerce Sales Growth Worldwide, by Country, 2014-2019 (% change)

Retail Ecommerce Sales as a Percent of Total Retail Sales in Select Countries, 2014-2019

Retail Ecommerce Sales Share Worldwide, by Country, 2014-2019 (% of total)

Retail Ecommerce Sales in Select Countries in Asia-Pacific and Worldwide, 2014-2018 (billions)

Retail Ecommerce Sales Growth in Select Countries in Asia-Pacific and Worldwide, 2014-2019 (% change)

Retail Ecommerce Sales as a Percent of Total Retail Sales in Select Countries in Asia-Pacific and Worldwide, 2014-2019

Retail Ecommerce Sales in Central & Eastern Europe, by Country, 2014-2019

Retail Ecommerce Sales in Latin America, by Country, 2014-2019

Retail Ecommerce Sales in the Middle East & Africa, 2014-2019 (billions, % change and % of total retail sales)

Retail Ecommerce Sales in North America, by Country, 2014-2019

Retail Ecommerce Sales in Western Europe, by Country, 2014-2019

Retail Mcommerce Sales in China, 2014-2019

Retail Mcommerce Sales in South Korea, 2014-2019

Digital Buyers and Shoppers

Digital Buyers Worldwide, 2014-2019 (billions and % change)

Digital Buyers Worldwide, by Country, 2014-2019 (millions)

Digital Buyer Penetration Worldwide, by Country, 2014-2019 (% of internet users)

Digital Buyer Penetration Worldwide, by Country, 2014-2019 (% of population)

Digital Buyer Share Worldwide, by Country, 2014-2019 (% of total)

Digital Buyer Growth Worldwide, by Country, 2014-2019 (% change)

Digital Buyers Worldwide, by Region, 2014-2019

Digital Buyer Share Worldwide, by Region, 2014-2019 (% of total)

Digital Buyer Penetration Worldwide, by Region, 2014-2019

Digital Buyers in Asia-Pacific, by Country, 2014-2019

Digital Buyer Penetration in Asia-Pacific, by Country, 2014-2019

Digital Buyers in Central & Eastern Europe, by Country, 2014-2019

Digital Buyer Penetration in Central & Eastern Europe, 2014-2019

Digital Buyers in Latin America, by Country, 2014-2019

Digital Buyer Penetration in Latin America, by Country, 2014-2019

Digital Buyers in the Middle East & Africa, 2014-2019 (millions, % change and % of internet users)

Digital Buyers in North America, by Country, 2014-2019

Digital Buyer Penetration in North America, by Country, 2014-2019

Digital Buyers in Western Europe, by Country, 2014-2019

Digital Buyer Penetration in Western Europe, by Country, 2014-2019

Digital Shoppers in Select Countries, 2014-2019 (millions)

Digital Shopper Growth in Select Countries, 2014-2019 (% change)

Digital Shopper Penetration in Select Countries, 2014-2019 (% of internet users)

Digital Shopper Penetration in Select Countries, 2014-2019 (% of population)