Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2015–2020 - eMarketer
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Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2015–2020

eMarketer Report

By: eMarketer

Published: October 11, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

By the end of 2016, more than 3.2 billion individuals worldwide will use the internet regularly, accounting for nearly 45% of the world’s population. About 2.5 billion people, or three out of every four internet users, will access the web via mobile phone this year.

  • eMarketer expects nearly 690 million people will access the internet for the first time between 2016 and 2020. By the end of the forecast period, one out of every two people across the globe will use the internet on a regular basis.
  • The majority of new internet users will come from developing countries in Asia-Pacific, Latin America and the Middle East and Africa, due to rising smartphone adoption and expanded 3G and 4G networks.
  • There will be over 2.1 billion smartphone users globally in 2016, with more than 55% of users living in Asia-Pacific. While growth is beginning to level off in more developed markets like the US and the UK, strong growth persists in less mature markets in Asia-Pacific, Latin America, the Middle East and Africa and Central and Eastern Europe.
  • The world’s tablet user base will top 1 billion in 2016, accounting for a third of internet users and about 15% of the global population. While the total number of tablet users will climb by 11.8% this year, growth will slow throughout the forecast due to increased competition from smartphones and other connected devices.

"In 2016, nearly 2.5 billion people worldwide will use a mobile phone to access the internet, accounting for one-third of the worldwide population and nearly 58% of mobile phone users."

Table of Contents

eMarketer’s Latest Estimates

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Complete Forecast

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161 charts are included in the full report:

Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020

Mobile Phone Internet Users and Penetration Worldwide, 2015-2020 (billions, % of mobile phone users and % change)

eMarketer’s Latest Estimates

Internet Users and Penetration Worldwide, 2015-2020 (billions, % of population and % change)

Smartphone Users

Smartphone Users and Penetration Worldwide, 2015-2020 (billions, % of mobile phone users and % change)

Tablet Users

Tablet Users and Penetration Worldwide, 2015-2020 (billions, % of internet users and % of population)

Internet User Penetration in Sub-Saharan Africa, by Country, 2015-2020 (% of population)

Internet User Penetration in the Middle East & North Africa, by Country, 2015-2020 (% of population)

Complete Forecast

Internet Users and Penetration Worldwide, 2015-2020 (billions, % of population and % change)

Internet Users Worldwide, by Region, 2015-2020

Internet User Penetration Worldwide, by Region, 2015-2020 (% of population)

Internet User Share Worldwide, by Region, 2015-2020 (% of total)

Top 25 Countries, Ranked by Internet Users, 2015-2020 (millions)

Top 25 Countries, Ranked by Internet User Growth, 2015-2020 (% change)

Top 25 Countries, Ranked by Internet User Penetration, 2015-2020 (% of population in each group)

Top 25 Countries, Ranked by Internet User Share Worldwide, 2015-2020 (% of total)

Internet Users in Asia-Pacific, by Country, 2015-2020

Internet User Penetration in Asia-Pacific, by Country, 2015-2020 (% of population)

Internet Users in Central & Eastern Europe, by Country, 2015-2020 (millions and % change)

Internet User Penetration in Central & Eastern Europe, by Country, 2015-2020 (% of population)

Internet Users in Latin America, by Country, 2015-2020 (millions and % change)

Internet User Penetration in Latin America, by Country, 2015-2020 (% of population)

Internet Users in the Middle East & North Africa, by Country, 2015-2020

Internet User Penetration in the Middle East & North Africa, by Country, 2015-2020 (% of population)

Internet Users in Sub-Saharan Africa, by Country, 2015-2020 (millions and % change)

Internet User Penetration in Sub-Saharan Africa, by Country, 2015-2020 (% of population)

Internet Users and Penetration in North America, by Country, 2015-2020

Internet Users in Western Europe, by Country, 2015-2020

Internet User Penetration in Western Europe, by Country, 2015-2020 (% of population)

Mobile Phone Users

Mobile Phone Users and Penetration Worldwide, 2015-2020 (billions, % of population and % change)

Mobile Phone Users Worldwide, by Region, 2015-2020

Mobile Phone User Penetration Worldwide, by Region, 2015-2020 (% of population)

Mobile Phone User Share Worldwide, by Region, 2015-2020 (% of total)

Top 25 Countries, Ranked by Mobile Phone Users, 2015-2020 (millions)

Top 25 Countries, Ranked by Mobile Phone User Growth, 2015-2020 (% change)

Top 25 Countries, Ranked by Mobile Phone User Penetration, 2015-2020 (% of population)

Top 25 Countries, Ranked by Share of Mobile Phone Users Worldwide, 2015-2020 (% of total)

Mobile Phone Users in Asia-Pacific, by Country, 2015-2020

Mobile Phone User Penetration in Asia-Pacific, by Country, 2015-2020 (% of population)

Mobile Phone Users and Penetration in Central & Eastern Europe, by Country, 2015-2020

Mobile Phone Users in Latin America, by Country, 2015-2020

Mobile Phone User Penetration in Latin America, by Country, 2015-2020 (% of population)

Mobile Phone Users in the Middle East & Africa, by Country, 2015-2020 (millions)

Mobile Phone User Growth in the Middle East & Africa, by Country, 2015-2020 (% change)

Mobile Phone User Penetration in the Middle East & Africa, by Country, 2015-2020 (% of population)

Mobile Phone Users and Penetration in North America, by Country, 2015-2020

Mobile Phone Users in Western Europe, by Country, 2015-2020

Mobile Phone User Penetration in Western Europe, by Country, 2015-2020 (% of population)

Mobile Phone Internet Users

Mobile Phone Internet Users and Penetration Worldwide, 2015-2020 (billions, % of mobile phone users and % change)

Mobile Phone Internet Users Worldwide, by Region, 2015-2020

Mobile Phone Internet User Penetration Worldwide, by Region, 2015-2020 (% of mobile phone users)

Mobile Phone Internet User Share Worldwide, by Region, 2015-2020 (% of total)

Mobile Phone Internet Users Worldwide, by Country, 2015-2020 (millions)

Mobile Phone Internet User Growth Worldwide, by Country, 2015-2020 (% change)

Mobile Phone Internet User Penetration Worldwide, by Country, 2015-2020 (% of mobile phone users)

Mobile Phone Internet User Share Worldwide, by Country, 2015-2020 (% of total)

Mobile Phone Internet Users in Asia-Pacific, by Country, 2015-2020

Mobile Phone Internet User Penetration in Asia-Pacific, by Country, 2015-2020 (% of mobile phone users)

Mobile Phone Internet Users and Penetration in Central & Eastern Europe, by Country, 2015-2020

Mobile Phone Internet Users and Penetration in Latin America, by Country, 2015-2020

Mobile Phone Internet Users and Penetration in the Middle East & Africa, 2015-2020 (millions, % change and % of mobile phone users)

Mobile Phone Internet Users and Penetration in North America, by Country, 2015-2020

Mobile Phone Internet Users in Western Europe, by Country, 2015-2020

Mobile Phone Internet User Penetration in Western Europe, by Country, 2015-2020 (% of mobile phone users)

Mobile Phone Internet User Penetration in Western Europe, by Country, 2015-2020 (% of population)

Smartphone Users

Smartphone Users and Penetration Worldwide, 2015-2020 (billions, % of mobile phone users and % change)

Smartphone Users Worldwide, by Region, 2015-2020

Smartphone User Penetration Worldwide, by Region, 2015-2020 (% of mobile phone users)

Smartphone User Share Worldwide, by Region, 2015-2020 (% of total)

Top 25 Countries, Ranked by Smartphone Users, 2015-2020 (millions)

Top 25 Countries, Ranked by Smartphone User Growth, 2015-2020 (% change)

Top 25 Countries, Ranked by Smartphone User Penetration, 2015-2020 (% of mobile phone users)

Top 25 Countries, Ranked by Smartphone User Share Worldwide, 2015-2020 (% of total)

Smartphone Users in Asia-Pacific, by Country, 2015-2020

Smartphone User Penetration in Asia-Pacific, by Country, 2015-2020 (% of mobile phone users)

Smartphone Users and Penetration in Central & Eastern Europe, by Country, 2015-2020

Smartphone Users in Latin America, by Country, 2015-2020

Smartphone User Penetration in Latin America, by Country, 2015-2020 (% of mobile phone users)

Smartphone Users in the Middle East & Africa, by Country, 2015-2020 (millions)

Smartphone User Growth in the Middle East & Africa, by Country, 2015-2020 (% change)

Smartphone User Penetration in the Middle East & Africa, by Country, 2015-2020 (% of mobile phone users)

Smartphone Users and Penetration in North America, by Country, 2015-2020

Smartphone Users in Western Europe, by Country, 2015-2020

Smartphone User Penetration in Western Europe, by Country, 2015-2020 (% of mobile phone users)

Tablet Users

Tablet Users and Penetration Worldwide, 2015-2020 (billions, % of internet users and % of population)

Tablet Users Worldwide, by Region, 2015-2020

Tablet User Penetration Worldwide, by Region, 2015-2020

Tablet User Share Worldwide, by Region, 2015-2020 (% of total)

Top 25 Countries, Ranked by Tablet Users, 2015-2020 (millions)

Top 25 Countries, Ranked by Tablet User Growth, 2015-2020 (% change)

Top 25 Countries, Ranked by Tablet User Penetration, 2015-2020 (% of internet users)

Top 25 Countries, Ranked by Tablet User Penetration, 2015-2020 (% of population)

Tablet Users in Asia-Pacific, by Country, 2015-2020

Tablet User Penetration in Asia-Pacific, by Country, 2015-2020 (% of internet users)

Tablet User Penetration in Asia-Pacific, by Country, 2015-2020 (% of population)

Tablet Users in Central & Eastern Europe, by Country, 2015-2020

Tablet User Penetration in Central & Eastern Europe, by Country, 2015-2020

Tablet Users in Latin America, by Country, 2015-2020

Tablet User Penetration in Latin America, by Country, 2015-2020

Tablet Users and Penetration in North America, by Country, 2015-2020

Tablet Users in Western Europe, by Country, 2015-2020

Tablet User Penetration in Western Europe, by Country, 2015-2020 (% of internet users)

Tablet User Penetration in Western Europe, by Country, 2015-2020 (% of population)

Smartphone and Tablet User Penetration in Select Countries, 2016-2020 (% of internet users)

Select Country Metrics by Age and Gender

Internet Users in Canada, by Age, 2014-2020

Internet User Penetration in Canada, by Age, 2014-2020 (% of population)

Internet User Share in Canada, by Age, 2014-2020 (% of total)

Internet User Metrics in Canada, by Gender, 2014-2020

Mobile Phone Users in Canada, by Age, 2014-2020

Mobile Phone User Penetration in Canada, by Age, 2014-2020 (% of population)

Mobile Phone User Share in Canada, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in Canada, by Gender, 2014-2020

Smartphone Users in Canada, by Age, 2014-2020

Smartphone User Penetration in Canada, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in Canada, by Age, 2014-2020 (% of total)

Smartphone User Metrics in Canada, by Gender, 2014-2020

Internet Users in China, by Age, 2014-2020

Internet User Penetration in China, by Age, 2014-2020 (% of population)

Internet User Share in China, by Age, 2014-2020 (% of total)

Internet User Metrics in China, by Gender, 2014-2020

Mobile Phone Users in China, by Age, 2014-2020

Mobile Phone User Penetration in China, by Age, 2014-2020 (% of population)

Mobile Phone User Share in China, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in China, by Gender, 2015-2020

Smartphone Users in China, by Age, 2015-2020

Smartphone User Penetration in China, by Age, 2015-2020 (% of mobile phone users)

Smartphone User Share in China, by Age, 2015-2020 (% of total)

Smartphone User Metrics in China, by Gender, 2015-2020

Internet Users in France, by Age, 2014-2020

Internet User Penetration in France, by Age, 2014-2020 (% of population)

Internet User Share in France, by Age, 2014-2020 (% of total)

Internet User Metrics in France, by Gender, 2014-2020

Mobile Phone Users in France, by Age, 2014-2020

Mobile Phone User Penetration in France, by Age, 2014-2020 (% of population)

Mobile Phone User Share in France, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in France, by Gender, 2014-2020

Smartphone Users in France, by Age, 2015-2020

Smartphone User Penetration in France, by Age, 2015-2020 (% of mobile phone users)

Smartphone User Share in France, by Age, 2015-2020 (% of total)

Smartphone User Metrics in France, by Gender, 2015-2020

Internet User Penetration in Germany, by Age, 2014-2020 (% of population)

Internet User Share in Germany, by Age, 2014-2020 (% of total)

Internet User Metrics in Germany, by Gender, 2014-2020

Mobile Phone Users in Germany, by Age, 2014-2020

Mobile Phone User Penetration in Germany, by Age, 2014-2020 (% of population)

Mobile Phone User Share in Germany, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in Germany, by Gender, 2014-2020

Smartphone Users in Germany, by Age, 2014-2020

Smartphone User Penetration in Germany, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in Germany, by Age, 2014-2020 (% of total)

Smartphone User Metrics in Germany, by Gender, 2014-2020

Internet Users in Mexico, by Age, 2015-2020

Internet User Penetration in Mexico, by Age, 2015-2020 (% of population)

Internet User Share in Mexico, by Age, 2015-2020 (% of total)

Internet User Metrics in Mexico, by Gender, 2015-2020

Mobile Phone Users in Mexico, by Age, 2015-2020

Mobile Phone User Penetration in Mexico, by Age, 2015-2020 (% of population)

Mobile Phone User Share in Mexico, by Age, 2015-2020 (% of total)

Mobile Phone User Metrics in Mexico, by Gender, 2015-2020

Smartphone Users in Mexico, by Age, 2015-2020

Smartphone User Penetration in Mexico, by Age, 2015-2020 (% of mobile phone users)

Smartphone User Share in Mexico, by Age, 2015-2020 (% of total)

Smartphone User Metrics in Mexico, by Gender, 2015-2020