Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016–2021 - eMarketer
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Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016–2021

eMarketer Report

By: eMarketer

Published: April 26, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

By the end of 2017, nearly 3.47 billion individuals worldwide will use the internet regularly, representing 46.8% of the global population. Mobile phones will play a large part in access: 36.9% of the world’s population will use one to go online at least once a month.

  • eMarketer expects internet user growth will continue to slow during the forecast period, increasing 6.1% in 2017. This is partially due to developed markets only seeing user growth from older age groups. 3G and 4G availability will continue to expand in emerging markets as well. By 2019, more than half of the world will access the internet regularly.
  • Mobile broadband coverage continues to most improve in emerging markets in Latin America, the Middle East and Africa, and developing parts of Asia-Pacific—including parts of China.
  • Many mobile phone users in these regions are upgrading from feature phones to smartphones to handle increasingly data-heavy activities. This jump has been helped by an influx of affordable smartphone models—comparable with top-of-the-line smartphones—and more affordable data plans. Nearly 54% of mobile phone users worldwide are expected to have a smartphone this year.
  • Adoption of tablets has nearly reached its peak. eMarketer estimates the number of worldwide tablet users will increase 8.8% this year, and continue to slow throughout the forecast period. Tablets remain an expensive luxury item for most consumers. Instead, people are looking to upgrade their smartphones.

"In 2017, 2.73 billion people worldwide will use a mobile phone to access the internet, representing 36.9% of the worldwide population and 78.9% of internet users."

Table of Contents

Worldwide Overview

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Asia-Pacific

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Central and Eastern Europe

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Latin America

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The Middle East and Africa

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North America

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Western Europe

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17 charts are included in the full report:

Worldwide Internet and Mobile Users: eMarketer’s Estimates for 2016–2021

Mobile Phone Internet Users and Penetration Worldwide, 2016-2021 (billions, % of mobile phone users and % change)

Worldwide Overview

Internet Users and Penetration Worldwide, 2016-2021 (billions, % of population and % change)

Smartphone Users

Smartphone Users and Penetration Worldwide, 2016-2021 (billions, % of mobile phone users and % change)

Tablet Users

Tablet Users and Penetration Worldwide, 2016-2021 (billions, % of population and % change)

Asia-Pacific

Internet Users and Penetration in Asia-Pacific, 2016-2021 (billions, % of population and % change)

Internet User Penetration in Asia-Pacific, by Country, 2016-2021 (% of population)

Smartphone Users

Smartphone User Penetration in Asia-Pacific, by Country, 2016-2021 (% of mobile phone users)

Central and Eastern Europe

Internet Users and Penetration in Central & Eastern Europe, 2016-2021 (millions, % of population and % change)

Internet User Penetration in Central & Eastern Europe, by Country, 2016-2021 (% of population)

Latin America

Internet Users in Latin America, by Country, 2016-2021 (millions and % change)

Internet User Penetration in Latin America, by Country, 2016-2021 (% of population)

Smartphone Users

Smartphone Users and Penetration in Latin America, 2016-2021

The Middle East and Africa

Internet Users in the Middle East & Africa, by Country, 2016-2021

Internet User Penetration in the Middle East & Africa, by Country, 2016-2021 (% of population)

North America

Internet Users and Penetration in North America, by Country, 2016-2021

Western Europe

Internet Users and Penetration in Western Europe, 2016-2021 (millions, % of population and % change)

Internet User Penetration in Western Europe, by Country, 2016-2021 (% of population)