Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016 - eMarketer
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Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016

eMarketer Report

By: eMarketer

Published: June 02, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.

  • Internet adoption across the globe is slowing as the usage becomes widespread. This is especially true in North America and Western Europe, where internet access is commonplace.
  • Internet user growth will largely come from emerging markets in Asia-Pacific, Latin America, Central and Eastern Europe and the Middle East and Africa, where individuals are going online for the first time with the help of expanded 3G and 4G networks, affordable smartphones and advanced feature phones with internet capabilities.
  • While most mobile phone internet users in North America and Western Europe will use a smartphone to go online, there is a sizable population in developing markets that will continue to rely on internet-enabled feature phones. About 24% of mobile phone internet users in Latin America and 46% in the Middle East and Africa will not use a smartphone for their mobile web access in 2016.
  • Tablet user gains will continue to slow this year as larger-screen and inexpensive smartphones cannibalize sales and high tablet device costs deter potential users.

"In 2016, nearly 2.5 billion people worldwide will use a mobile phone to access the internet, accounting for one-third of the global population and over 56% of mobile phone users."

Table of Contents

Worldwide Overview

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Asia-Pacific

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Central and Eastern Europe

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Latin America

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The Middle East and Africa

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North America

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Western Europe

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Complete Forecast

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166 charts are included in the full report:

Worldwide Internet and Mobile Users: eMarketer’s Estimates for 2016

Mobile Phone Internet Users and Penetration Worldwide, 2014-2020 (billions, % of mobile phone users and % change)

Worldwide Overview

Internet Users and Penetration Worldwide, 2014-2020 (billions, % of population and % change)

Smartphone Users

Smartphone Users and Penetration Worldwide, 2014-2020 (billions, % of mobile phone users and % change)

Tablet Users

Tablet Users and Penetration Worldwide, 2014-2020 (billions, % of internet users and % of population)

Asia-Pacific

Internet User Penetration Worldwide, by Region, 2014-2020 (% of population)

Internet User Penetration in Asia-Pacific, by Country, 2014-2020 (% of population)

Central and Eastern Europe

Internet Users in Central & Eastern Europe, by Country, 2014-2020

Internet User Penetration in Central & Eastern Europe, by Country, 2014-2020 (% of population)

Latin America

Internet Users in Latin America, by Country, 2014-2020

Internet User Penetration in Latin America, by Country, 2014-2020 (% of population)

The Middle East and Africa

Internet Users in the Middle East & Africa, by Country, 2014-2020

Internet User Penetration in the Middle East & Africa, by Country, 2014-2020 (% of population)

North America

Internet Users and Penetration in North America, by Country, 2014-2020

Western Europe

Internet User Penetration in Western Europe, by Country, 2014-2020 (% of population)

Complete Forecast

Internet Users and Penetration Worldwide, 2014-2020 (billions, % of population and % change)

Internet Users Worldwide, by Region, 2014-2020

Internet User Penetration Worldwide, by Region, 2014-2020 (% of population)

Internet User Share Worldwide, by Region, 2014-2020 (% of total)

Top 25 Countries, Ranked by Internet Users, 2014-2020 (millions)

Top 25 Countries, Ranked by Internet User Growth, 2014-2020 (% change)

Top 25 Countries, Ranked by Internet User Penetration, 2014-2020 (% of population in each group)

Top 25 Countries, Ranked by Internet User Share of Worldwide, 2014-2020 (% of total)

Internet Users in Asia-Pacific, by Country, 2014-2020

Internet User Penetration in Asia-Pacific, by Country, 2014-2020 (% of population)

Internet Users in Central & Eastern Europe, by Country, 2014-2020

Internet User Penetration in Central & Eastern Europe, by Country, 2014-2020 (% of population)

Internet Users in Latin America, by Country, 2014-2020

Internet User Penetration in Latin America, by Country, 2014-2020 (% of population)

Internet Users in the Middle East & Africa, by Country, 2014-2020

Internet User Penetration in the Middle East & Africa, by Country, 2014-2020 (% of population)

Internet Users and Penetration in North America, by Country, 2014-2020

Internet Users in Western Europe, by Country, 2014-2020

Internet User Penetration in Western Europe, by Country, 2014-2020 (% of population)

Mobile Connections

Mobile Connections Worldwide, by Country, 2014-2020 (millions)

Mobile Connection Growth Worldwide, by Country, 2014-2020 (% change)

Mobile Phone Users

Mobile Phone Users and Penetration Worldwide, 2014-2020 (billions, % of population and % change)

Mobile Phone Users Worldwide, by Region, 2014-2020

Mobile Phone User Penetration Worldwide, by Region, 2014-2020 (% of population)

Mobile Phone User Share Worldwide, by Region, 2014-2020 (% of total)

Top 25 Countries, Ranked by Mobile Phone Users, 2014-2020 (millions)

Top 25 Countries, Ranked by Mobile Phone User Growth, 2014-2020 (% change)

Top 25 Countries, Ranked by Mobile Phone User Penetration, 2014-2020 (% of population)

Top 25 Countries, Ranked by Mobile Phone User Share of Worldwide, 2014-2020 (% of total)

Mobile Phone Users in Asia-Pacific, by Country, 2014-2020

Mobile Phone User Penetration in Asia-Pacific, by Country, 2014-2020 (% of population)

Mobile Phone Users and Penetration in Central & Eastern Europe, by Country, 2014-2020

Mobile Phone Users in Latin America, by Country, 2014-2020

Mobile Phone User Penetration in Latin America, by Country, 2014-2020 (% of population)

Mobile Phone Users in the Middle East & Africa, by Country, 2014-2020

Mobile Phone User Penetration in the Middle East & Africa, 2014-2020 (% of population)

Mobile Phone Users and Penetration in North America, by Country, 2014-2020

Mobile Phone Users in Western Europe, by Country, 2014-2020

Mobile Phone User Penetration in Western Europe, by Country, 2014-2020 (% of population)

Mobile Phone Internet Users

Mobile Phone Internet Users and Penetration Worldwide, 2014-2020 (billions, % of mobile phone users and % change)

Mobile Phone Internet Users Worldwide, by Region, 2014-2020

Mobile Phone Internet User Penetration Worldwide, by Region, 2014-2020 (% of mobile phone users)

Mobile Phone Internet User Share Worldwide, by Region, 2014-2020 (% of total)

Mobile Phone Internet Users Worldwide, by Country, 2014-2020 (millions)

Mobile Phone Internet User Growth Worldwide, by Country, 2014-2020 (% change)

Mobile Phone Internet User Penetration Worldwide, by Country, 2014-2020 (% of mobile phone users)

Mobile Phone Internet User Share Worldwide, by Country, 2014-2020 (% of total)

Mobile Phone Internet Users in Asia-Pacific, by Country, 2014-2020

Mobile Phone Internet User Penetration in Asia-Pacific, by Country, 2014-2020 (% of mobile phone users)

Mobile Phone Internet Users and Penetration in Central & Eastern Europe, by Country, 2014-2020

Mobile Phone Internet Users and Penetration in Latin America, by Country, 2014-2020

Mobile Phone Internet Users and Penetration in the Middle East & Africa, 2014-2020 (millions, % change and % of mobile phone users)

Mobile Phone Internet Users and Penetration in North America, by Country, 2014-2020

Mobile Phone Internet Users in Western Europe, by Country, 2014-2020

Mobile Phone Internet User Penetration in Western Europe, by Country, 2015-2020 (% of mobile phone users)

Smartphone Users

Smartphone Users and Penetration Worldwide, 2014-2020 (billions, % of mobile phone users and % change)

Smartphone Users Worldwide, by Region, 2014-2020

Smartphone User Penetration Worldwide, by Region, 2014-2020 (% of mobile phone users)

Smartphone User Share Worldwide, by Region, 2014-2020 (% of total)

Top 25 Countries, Ranked by Smartphone Users, 2014-2020 (millions)

Top 25 Countries, Ranked by Smartphone User Growth, 2014-2020 (% change)

Top 25 Countries, Ranked by Smartphone User Penetration, 2014-2020 (% of mobile phone users)

Top 25 Countries, Ranked by Smartphone User Share Worldwide, 2014-2020 (% of total)

Smartphone Users in Asia-Pacific, by Country, 2014-2020

Smartphone User Penetration in Asia-Pacific, by Country, 2014-2020 (% of mobile phone users)

Smartphone Users and Penetration in Central & Eastern Europe, by Country, 2014-2020

Smartphone Users in Latin America, by Country, 2014-2020

Smartphone User Penetration in Latin America, by Country, 2014-2020 (% of mobile phone users)

Smartphone Users and Penetration in the Middle East & Africa, by Country, 2014-2020

Smartphone Users and Penetration in North America, by Country, 2014-2020

Smartphone Users in Western Europe, by Country, 2014-2020

Smartphone User Penetration in Western Europe, by Country, 2014-2020 (% of mobile phone users)

Tablet Users

Tablet Users and Penetration Worldwide, 2014-2020 (billions, % of internet users and % of population)

Tablet Users Worldwide, by Region, 2014-2020

Tablet User Penetration Worldwide, by Region, 2014-2020 (% of internet users and % of population)

Tablet User Share Worldwide, by Region, 2014-2020 (% of total)

Top 25 Countries, Ranked by Tablet Users, 2014-2029 (millions)

Top 25 Countries, Ranked by Tablet User Growth, 2014-2020 (% change)

Top 25 Countries, Ranked by Tablet User Penetration, 2014-2020 (% of population)

Top 25 Countries, Ranked by Tablet User Penetration, 2014-2020 (% of internet users)

Tablet Users in Asia-Pacific, by Country, 2014-2020

Tablet User Penetration in Asia-Pacific, by Country, 2014-2020 (% of internet users)

Tablet User Penetration in Asia-Pacific, by Country, 2014-2020 (% of population)

Tablet Users in Central & Eastern Europe, by Country, 2014-2020

Tablet User Penetration in Central & Eastern Europe, by Country, 2014-2020

Tablet Users in Latin America, by Country, 2014-2020

Tablet User Penetration in Latin America, by Country, 2014-2020

Tablet Users and Penetration in North America, by Country, 2014-2020

Tablet Users in Western Europe, by Country, 2014-2020

Tablet User Penetration in Western Europe, by Country, 2014-2020 (% of internet users)

Tablet User Penetration in Western Europe, by Country, 2014-2020 (% of population)

Smartphone and Tablet Penetration in Select Countries, 2016-2020 (% of internet users)

Select Country Metrics by Age and Gender

Internet Users in Canada, by Age, 2014-2020

Internet User Penetration in Canada, by Age, 2014-2020 (% of population)

Internet User Share in Canada, by Age, 2014-2020 (% of total)

Internet User Metrics in Canada, by Gender, 2014-2020

Mobile Phone Users in Canada, by Age, 2014-2020

Mobile Phone User Penetration in Canada, by Age, 2014-2020 (% of population)

Mobile Phone User Share in Canada, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in Canada, by Gender, 2014-2020

Smartphone Users in Canada, by Age, 2014-2020

Smartphone User Penetration in Canada, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in Canada, by Age, 2014-2020 (% of total)

Smartphone User Metrics in Canada, by Gender, 2014-2020

Internet Users in China, by Age, 2014-2020

Internet User Penetration in China, by Age, 2014-2020 (% of population)

Internet User Share in China, by Age, 2014-2020 (% of total)

Internet User Metrics in China, by Gender, 2014-2020

Mobile Phone Users in China, by Age, 2014-2020

Mobile Phone User Penetration in China, by Age, 2014-2020 (% of population)

Mobile Phone User Share in China, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in China, by Gender, 2014-2020

Smartphone Users in China, by Age, 2014-2020

Smartphone User Penetration in China, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in China, by Age, 2014-2020 (% of total)

Smartphone User Metrics in China, by Gender, 2014-2020

Internet Users in France, by Age, 2014-2020

Internet User Penetration in France, by Age, 2014-2020 (% of population)

Internet User Share in France, by Age, 2014-2020 (% of total)

Internet User Metrics in France, by Gender, 2014-2020

Mobile Phone Users in France, by Age, 2014-2020

Mobile Phone User Penetration in France, by Age, 2014-2020 (% of population)

Mobile Phone User Share in France, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in France, by Gender, 2014-2020

Smartphone Users in France, by Age, 2014-2020

Smartphone User Penetration in France, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in France, by Age, 2014-2020 (% of total)

Smartphone User Metrics in France, by Gender, 2014-2020

Internet Users in Germany, by Age, 2014-2020

Internet User Penetration in Germany, by Age, 2014-2020 (% of population)

Internet User Share in Germany, by Age, 2014-2020 (% of total)

Internet User Metrics in Germany, by Gender, 2014-2020

Mobile Phone User Penetration in Germany, by Age, 2014-2020 (% of population)

Mobile Phone Users in Germany, by Age, 2014-2020

Mobile Phone User Share in Germany, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in Germany, by Gender, 2014-2020

Smartphone Users in Germany, by Age, 2014-2020

Smartphone User Penetration in Germany, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in Germany, by Age, 2014-2020 (% of total)

Smartphone User Metrics in Germany, by Gender, 2014-2020

Internet Users in Mexico, by Age, 2014-2020

Internet User Penetration in Mexico, by Age, 2014-2020 (% of population)

Internet User Share in Mexico, by Age, 2014-2020 (% of total)

Internet User Metrics in Mexico, by Gender, 2014-2020

Mobile Phone Users in Mexico, by Age, 2014-2020

Mobile Phone User Penetration in Mexico, by Age, 2014-2020 (% of population)

Mobile Phone User Share in Mexico, by Age, 2014-2020 (% of total)

Mobile Phone User Metrics in Mexico, by Gender, 2014-2020

Smartphone Users in Mexico, by Age, 2014-2020

Smartphone User Penetration in Mexico, by Age, 2014-2020 (% of mobile phone users)

Smartphone User Share in Mexico, by Age, 2014-2020 (% of total)

Smartphone User Metrics in Mexico, by Gender, 2014-2020