Worldwide Digital Video Viewers: eMarketer's Estimates for 2016–2020 - eMarketer
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Worldwide Digital Video Viewers: eMarketer's Estimates for 2016–2020

eMarketer Report

By: eMarketer

Published: January 11, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

In 2017, there will be about 2.15 billion digital video viewers, representing 29.0% of the global population. Penetration lags in developing markets due to varying levels of infrastructure maturity.

  • eMarketer estimates the number of digital video viewers will climb by over 100 million each year through 2020, when it will surpass 2.50 billion. During that time, more than six out of 10 internet users globally will watch at least one digital video per month.
  • The majority of new digital video viewers will come from developing countries in Asia-Pacific, Latin America and the Middle East and Africa, due to increased access to 3G, 4G and Wi-Fi and improved solutions for the bandwidth video requires.
  • Penetration is highest in North America, where more than two-thirds of the population will watch digital video in 2017. While Asia-Pacific and Latin America have higher total numbers of digital video viewers because of larger populations, a lack of infrastructure in some developing countries explains lower penetration rates.
  • Growth is leveling off in developed markets like North America and Western Europe. The initial surge in digital video viewership has passed, and most of those who want to watch digital video are already doing so.

"Roughly 2.15 billion internet users worldwide will view at least one digital video per month in 2017, up nearly 75% from 1.22 billion in 2012. Viewership will continue to grow, reaching 2.51 billion by 2020."

Table of Contents

Worldwide Overview

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Asia-Pacific

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Central and Eastern Europe

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Latin America

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Middle East and Africa

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North America

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Western Europe

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10 charts are included in the full report:

Worldwide Digital Video Viewers: eMarketer’s Estimates for 2016–2020

Digital Video Viewers and Penetration Worldwide, 2016-2020 (billions, % change and % of internet users)

Worldwide Overview

Digital Video Viewer Penetration Worldwide, 2016-2020 (% of population)

Asia-Pacific

Digital Video Viewers and Penetration in Asia-Pacific, 2016-2020 (billions, % change and % of internet users)

Digital Video Viewers in Asia-Pacific, by Country, 2016-2020 (millions and % change)

Central and Eastern Europe

Digital Video Viewers and Penetration in Central & Eastern Europe, 2016-2020 (millions, % change and % of internet users)

Latin America

Digital Video Viewers in Latin America, by Country, 2016-2020 (millions and % change)

Middle East and Africa

Digital Video Viewers and Penetration in the Middle East & Africa, 2016-2020 (millions, % change and % of internet users)

North America

Digital Video Viewers in North America, by Country, 2016-2020 (millions and % change)

Western Europe

Digital Video Viewers and Penetration in Western Europe, 2016-2020 (millions, % change and % of internet users)

Digital Video Viewers in Western Europe, by Country, 2016-2020 (millions and % change)