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Published: October 13, 2017
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Spending on paid media worldwide will increase 7.0% in 2017 to $584.14 billion. Growth is largely on pace with eMarketer’s previous forecast, with investments in mobile advertising driving these increases. This year, mobile will account for 24.4% of total ad expenditures.
"In 2017, global digital ad spending will increase 19.1% to $228.44 billion. Mobile ad investments will drive gains, accounting for 62.5% of digital ad outlays."
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Digital Ad Spending Worldwide, 2016-2021 (billions, % change and % of total media ad spending)
Total Media Ad Spending Worldwide, by Region, 2016-2021 (billions and % change)
Mobile Ad Spending Worldwide, 2016-2021
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