194 charts are included in the full report:
Worldwide Ad Spending: eMarketer’s Updated Estimates and Forecast for 2015–2020
Digital Ad Spending Worldwide, 2015-2020 (billions, % change and % of total media ad spending)
Worldwide Ad Spending Overview
Total Media Ad Spending Worldwide, by Region, 2015-2020 (billions and % change)
Worldwide Digital Ad Spending
Digital Ad Spending Worldwide, 2015-2020 (billions, % change and % of total media ad spending)
Worldwide Mobile Internet Ad Spending
Mobile Internet Ad Spending Worldwide, 2015-2020
Complete Forecast
Total Media Ad Spending Worldwide, 2015-2020 (billions and % change)
Total Media Ad Spending Worldwide, by Region, 2015-2020 (billions and % change)
Total Media Ad Spending Share Worldwide, by Region, 2015-2020 (% of total)
Total Media Ad Spending per Person Worldwide, by Region, 2015-2020
Total Media Ad Spending Worldwide, by Country, 2015-2020 (billions)
Total Media Ad Spending Growth Worldwide, by Country, 2015-2020 (% change)
Total Media Ad Spending Share Worldwide, by Country, 2015-2020 (% of total)
Total Media Ad Spending per Person Worldwide, by Country, 2015-2020
Top 20 Countries, Ranked by Total Media Ad Spending per Person and Digital Ad Spending per Internet User, 2016
Digital Ad Spending
Digital Ad Spending Worldwide, 2015-2020 (billions, % change and % of total media ad spending)
Digital Ad Spending Worldwide, by Region, 2015-2020 (billions and % change)
Digital Ad Spending Share Worldwide, by Region, 2015-2020 (% of total)
Digital Ad Spending as a Percent of Total Media Ad Spending Worldwide, by Region, 2015-2020
Digital Ad Spending per Internet User Worldwide, by Region, 2015-2020
Digital Ad Spending Worldwide, by Country, 2015-2020 (billions)
Digital Ad Spending Growth Worldwide, by Country, 2015-2020 (% change)
Digital Ad Spending Share of Total Media Ad Spending Worldwide, by Country, 2015-2020 (% of total media ad spending)
Digital Ad Spending Share Worldwide, by Country, 2015-2020 (% of total)
Digital Ad Spending per Internet User Worldwide, by Country, 2015-2020
Digital Ad Spending Worldwide, by Format, 2015-2020 (billions, % change and % of total)
Search Ad Spending Worldwide, 2015-2020 (billions and % change)
Digital Ad Spending in Asia-Pacific, by Format, 2015-2020 (billions, % change and % of total)
Digital Ad Spending in Central & Eastern Europe, by Format, 2015-2020 (billions, % change and % of total)
Digital Ad Spending in Latin America, by Format, 2015-2020 (billions, % change and % of total)
Digital Ad Spending in the Middle East & Africa, by Format, 2015-2020 (billions, % change and % of total)
Digital Ad Spending in North America, by Format, 2015-2020 (billions, % change and % of total)
Digital Ad Spending in Western Europe, by Format, 2015-2020 (billions, % change and % of total)
Mobile Internet Ad Spending
Mobile Internet Ad Spending Worldwide, 2015-2020
Mobile Internet Ad Spending Worldwide, by Region, 2015-2020
Mobile Internet Ad Spending Share Worldwide, by Region, 2015-2020 (% of digital ad spending and % of total media ad spending)
Mobile Internet Ad Spending Share Worldwide, by Region, 2015-2020 (% of total)
Mobile Internet Ad Spending Worldwide, by Country, 2015-2020 (millions)
Mobile Internet Ad Spending Growth Worldwide, by Country, 2015-2020 (% change)
Mobile Internet Ad Spending Share Worldwide, by Country, 2015-2020 (% of total)
Mobile Internet Ad Spending Share of Total Digital Ad Spending Worldwide, by Country, 2015-2020 (% of total digital ad spending)
Mobile Internet Ad Spending Share of Total Media Ad Spending Worldwide, by Country, 2015-2020 (% of total media ad spending)
Total Digital and Mobile Internet Ad Spending, by Region and Country
Total Media Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions)
Digital Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions)
Digital Ad Spending Share and Growth in Asia-Pacific, by Country, 2015-2020
Mobile Internet Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions)
Total Media, Digital and Mobile Internet Ad Spending in Central & Eastern Europe, by Country, 2015-2020 (billions)
Total Media, Digital and Mobile Internet Ad Spending in Latin America, by Country, 2015-2020 (billions)
Digital Ad Spending in the Middle East & Africa, 2015-2020 (billions, % change and % of total media ad spending*)
Total Media, Digital and Mobile Internet Ad Spending in North America, by Country, 2015-2020 (billions)
Total Media Ad Spending in Western Europe, by Country, 2015-2020 (billions)
Digital Ad Spending in Western Europe, by Country, 2015-2020 (billions)
Mobile Internet Ad Spending in Western Europe, by Country, 2015-2020 (billions)
Net Digital Ad Revenues Worldwide, by Company
Net Digital Ad Revenues Worldwide, by Company, 2015-2018 (billions)
Net Digital Ad Revenue Share Worldwide, by Company, 2015-2018 (% of total and billions)
Net Mobile Internet Ad Revenues Worldwide, by Company, 2015-2018 (billions)
Net Mobile Internet Ad Revenue Growth Worldwide, by Company, 2015-2018 (% change)
Net Mobile Internet Ad Revenue Share Worldwide, by Company, 2015-2018 (% of total and billions)
Net Search Ad Revenues Worldwide, by Company, 2015-2018 (billions)
Net Search Ad Revenue Growth Worldwide, by Company, 2015-2018 (% change)
Net Search Ad Revenue Share Worldwide, by Company, 2015-2018 (% of total and billions)
Net Display Ad Revenues Worldwide, by Company, 2015-2018 (billions)
Net Display Ad Revenue Growth Worldwide, by Company, 2015-2018 (% change)
Net Display Ad Revenue Share Worldwide, by Company, 2015-2018 (% of total and billions)
Net Search Ad Revenues Worldwide, by Company, 2015-2018 (billions, % change and % of total)
Net Display Ad Revenues Worldwide, by Company, 2015-2018 (billions, % change and % of total)
Australia Ad Spending Forecasts
Total Media Ad Spending in Australia, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in Australia, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Australia, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in Australia, 2015-2020
Digital Ad Spending in Australia, by Format, 2015-2020 (billions, % change and % of total)
Brazil Ad Spending Forecasts
Total Media Ad Spending in Brazil, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in Brazil, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Brazil, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in Brazil, 2015-2020
Digital Ad Spending in Brazil, by Format, 2015-2020 (billions, % change and % of total)
Canada Ad Spending Forecasts
Total Media Ad Spending in Canada, 2015-2020 (billions of C$ and % change)
Total Media Ad Spending in Canada, by Media, 2015-2020 (billions of C$)
Total Media Ad Spending Share in Canada, by Media, 2015-2020 (% of total)
Total Media Ad Spending Growth in Canada, by Media, 2015-2020 (% change)
Digital Ad Spending in Canada, 2014-2020 (billions of C$ and % change)
Digital Ad Spending in Canada, by Device, 2015-2020 (billions of C$, % change and % of total)
Digital Ad Spending in Canada, by Format, 2015-2020 (millions of C$)
Digital Ad Spending Growth in Canada, by Format, 2014-2020 (% change)
Digital Ad Spending Share in Canada, by Format, 2014-2020 (% of total)
Mobile Ad Spending in Canada, 2014-2020 (billions of C$ and % change)
Mobile Ad Spending in Canada, by Format, 2015-2020 (millions of C$)
Mobile Ad Spending Growth in Canada, by Format, 2014-2020 (% change)
Mobile Ad Spending Share in Canada, by Format, 2014-2020 (% of digital ad spending in each format)
Mobile Ad Spending Share in Canada, by Format, 2014-2020 (% of total)
China Ad Spending Forecasts
Total Media Ad Spending in China, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in China, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in China, by Media, 2015-2020 (% of total)
Digital Ad Spending in China, by Device, 2015-2020 (billions, % change and % of total)
Digital Ad Spending in China, by Format, 2015-2020 (billions, % change and % of total digital ad spending)
Mobile Internet Ad Spending in China, 2015-2020
Mobile Internet Ad Spending in China, by Format, 2015-2020 (billions, % change and % of total mobile internet ad spending)
Digital and Mobile Video Ad Spending in China, 2015-2020
Net Digital Ad Revenues in China, by Company, 2015-2018 (billions)
Net Digital Ad Revenue Growth in China, by Company, 2015-2018 (% change)
Net Digital Ad Revenue Share in China, by Company, 2015-2018 (% of total)
Net Digital Ad Revenue Share in China, by Company, 2015-2018 (% of total)
Net Mobile Internet Ad Revenues in China, by Company, 2015-2018
Net Mobile Internet Ad Revenue Share in China, by Company, 2015-2018 (% of total)
France Ad Spending Forecasts
Total Media Ad Spending in France, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in France, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in France, by Media, 2015-2020 (% of total)
Digital Ad Spending in France, by Format, 2015-2020 (billions, % change and % of total)
Mobile Internet Ad Spending in France, by Format, 2015-2020 (millions, % change and % of total)
Germany Ad Spending Forecasts
Total Media Ad Spending in Germany, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in Germany, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Germany, by Media, 2015-2020 (% of total)
Digital Ad Spending in Germany, by Format, 2015-2020 (billions, % change and % of total)
Mobile Internet Ad Spending in Germany, by Format, 2015-2020 (millions, % change and % of total)
India Ad Spending Forecasts
Total Media Ad Spending in India, by Media, 2015-2019 (millions)
Total Media Ad Spending Growth in India, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in India, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in India, 2015-2020
Digital Ad Spending in India, by Format, 2015-2020 (millions, % change and % of total)
Indonesia Ad Spending Forecasts
Total Media Ad Spending in Indonesia, by Media, 2015-2020 (millions)
Total Media Ad Spending Growth in Indonesia, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Indonesia, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in Indonesia, 2015-2020
Digital Ad Spending in Indonesia, by Format, 2015-2020 (millions, % change and % of total)
Japan Ad Spending Forecasts
Total Media Ad Spending in Japan, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in Japan, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Japan, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in Japan, 2015-2020
Digital Ad Spending in Japan, by Format, 2015-2020 (billions, % change and % of total)
Mexico Ad Spending Forecasts
Total Media Ad Spending in Mexico, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in Mexico, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Mexico, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in Mexico, 2015-2020
Digital Ad Spending in Mexico, by Device, 2015-2020 (millions)
Digital Ad Spending in Mexico, by Format, 2015-2020 (millions, % change and % of total)
Spain Ad Spending Forecasts
Total Media Ad Spending in Spain, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in Spain, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in Spain, by Media, 2015-2020 (% of total)
Digital Ad Spending in Spain, by Format, 2015-2020 (millions, % change and % of total)
South Korea Ad Spending Forecasts
Total Media Ad Spending in South Korea, by Media, 2015-2020 (billions)
Total Media Ad Spending Growth in South Korea, by Media, 2015-2020 (% change)
Total Media Ad Spending Share in South Korea, by Media, 2015-2020 (% of total)
Total Media, Digital and Mobile Internet Ad Spending in South Korea, 2015-2020
Digital Ad Spending in South Korea, by Format, 2015-2020 (billions, % change and % of total)
UK Ad Spending Forecasts
UK Total Media Ad Spending, 2015-2020 (billions of £ and % change)
UK Total Media Ad Spending, by Media, 2015-2020
UK Total Media Ad Spending Share, by Media, 2015-2020 (% of total)
UK Digital Ad Spending per Internet User, 2015-2020 (in £)
UK Digital Ad Spending, by Format, 2015-2020 (millions of £, % change and % of total)
UK Digital Ad Spending, by Device and Format, 2015-2020 (millions of £)
UK Mobile Ad Spending, 2015-2020
UK Mobile Ad Spending, by Format, 2015-2020 (millions of £, % change and % of total)
UK Social Network Ad Spending, 2015-2018 (millions of £, % change and % of digital ad spending)
UK Social Network Ad Spending per Social Network User, 2015-2018 (in £)
UK Digital Ad Revenues, by Company, 2015-2018 (millions of £)
Google Net UK Ad Revenues, by Format, 2015-2018
UK Facebook Revenues, by Source, 2015-2018 (millions of £, % change and % of total)
UK Facebook Ad Revenue Share, 2015-2018
UK Twitter Revenues, by Source, 2015-2018 (millions of £, % change and % of total)
UK Twitter Ad Revenue Share, 2015-2018
UK Digital Ad Revenues at Google, Facebook and Twitter, 2015-2018 (millions of £, % change and % of digital ad spending)
UK Display Ad Revenues at Google, Facebook and Twitter, 2015-2018 (millions of £, % change and % of display ad spending)
Other Individual Country Forecasts
Total Media, Digital and Mobile Internet Ad Spending in Argentina, 2015-2020
Digital Ad Spending in Argentina, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Colombia, 2015-2020
Digital Ad Spending in Colombia, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Chile, 2015-2020
Digital Ad Spending in Chile, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Denmark, 2015-2020
Digital Ad Spending in Denmark, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Finland, 2015-2020
Digital Ad Spending in Finland, by Format, 2015-2020 (millions, % change and % of total)
Digital Ad Spending in Italy, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in the Netherlands, 2015-2020
Digital Ad Spending in the Netherlands, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in New Zealand, 2015-2020
Digital Ad Spending in New Zealand, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Norway, 2015-2020
Digital Ad Spending in Norway, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Peru, 2015-2020
Digital Ad Spending in Peru, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Russia, 2015-2020
Digital Ad Spending in Russia, by Format, 2015-2020 (billions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Sweden, 2015-2020
Digital Ad Spending in Sweden, by Format, 2015-2020 (millions, % change and % of total)
Total Media, Digital and Mobile Internet Ad Spending in Thailand, 2015-2020
Digital Ad Spending in Thailand, by Format, 2015-2020 (millions, % change and % of total)
Total Media Ad Spending in Finland, 2015-2020 (billions and % change)
Total Media Ad Spending in Denmark, 2015-2020 (billions and % change)
Total Media Ad Spending in Norway, 2015-2020 (billions and % change)
Total Media Ad Spending in Sweden, 2015-2020 (billions and % change)
Digital Ad Spending in Argentina, by Device, 2015-2020 (millions)
Digital Ad Spending in Brazil, by Device, 2015-2020 (billions)
Digital Ad Spending in Colombia, by Device, 2015-2020 (millions)
Digital Ad Spending in Chile, by Device, 2015-2020 (millions)
Digital Ad Spending in Peru, by Device, 2015-2020 (millions)