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Published: April 12, 2017
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Paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise at a steady pace throughout the forecast period, driven by increased investments in digital and mobile ads.
"Ad spending on all measured media is expected to reach $583.91 billion this year, a 7.3% gain from 2016. Total media ad spend will enjoy healthy growth throughout the forecast, being fueled by increased spending toward digital formats, specifically mobile."
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Total Media Ad Spending Worldwide, 2015-2021 (billions and % change)
Total Media Ad Spending Worldwide, by Region, 2015-2021 (billions and % change)
Digital Ad Spending in Asia-Pacific, by Country, 2015-2021 (billions)
Total Media, Digital and Mobile Ad Spending in Central & Eastern Europe, by Country, 2015-2021 (billions)
Total Media, Digital and Mobile Ad Spending in Latin America, by Country, 2015-2021 (billions)
Digital Ad Spending in the Middle East & Africa, 2015-2021 (billions, % change and % of total media ad spending*)
Total Media, Digital and Mobile Ad Spending in North America, by Country, 2015-2021 (billions)
Digital Ad Spending in Western Europe, by Country, 2016-2021 (billions)
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