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Published: July 17, 2017
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Retail sales in Western Europe will continue to grow at a steady pace in 2017, driven by the improving economy and climbing consumer confidence. While ecommerce will account for only 8.8% ($336.5 billion) of total retail sales this year, that figure will rise to 11.4% by 2021, when sales will reach $457.32 billion.
"Retail ecommerce sales in Western Europe will reach $336.55 billion in 2017, a 12.2% increase vs. 2016. Growth will dip to single digits next year and remain there through at least 2021, a reflection of a maturing ecommerce market."
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Retail Ecommerce Sales in Western Europe, 2016-2021 (billions, % change and % of total retail sales)
Retail Sales in Western Europe, 2016-2021 (trillions, % change and % of worldwide retail sales)
Total Retail Sales in Western Europe, by Country, 2017-2021
Retail Ecommerce Sales
Retail Ecommerce Sales in Western Europe, by Country, 2017-2021
Retail Mcommerce Sales in the EU-5, 2016-2021 (billions, % change and % of retail ecommerce sales)
Retail Mcommerce Sales in the EU-5, by Country, 2017-2021
Digital Buyers and Penetration in Western Europe, by Country, 2017-2021 (millions and % of population)
Digital Buyer Penetration in Western Europe, by Country, 2016-2021 (% of internet users)
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