Plans & Pricing
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Published: March 16, 2017
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The typical US consumer walks around with a powerful computer in a pocket or purse. Slightly less powerful computers worn on the body still don’t have a compelling use case for most consumers. eMarketer estimates that just under 16% of US adults regularly used a wearable device in 2016.
"The US wearable device audience grew by nearly 25% in 2016, but that represented a significant downgrade to earlier expectations. The Apple Watch has not revolutionized the wearables market, and users continue to focus more on fitness bands and health trackers rather than more sophisticated smart watches."
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US Adult Wearable Users and Penetration, 2015-2020 (millions, % change and % of population)
US Adult Wearable User Penetration, by Age, 2017 & 2020 (% of internet users)
US Adult Wearable User Share, by Age, 2017 & 2020 (% of total)
US Adult Wearable User Share, by Gender, 2017 & 2020 (% of total)
Who Wears What?
Mobile Devices Owned by US Internet Users, 2014-2016 (% of respondents)
Device Shipments Around the World
Comparative Estimates: Wearable Device Shipments Worldwide, 2015-2021 (millions)
Wearable Device Shipments Worldwide, by Type, 2015, 2016 & 2020 (millions)
Wearable Device Shipments Worldwide, by Type, 2016 & 2020
Wearable Device Shipments Worldwide, by Type, 2015-2017 (millions of units)
Smart Watch Shipments Worldwide, 2013-2017 (millions)
Wearable Device Shipment Share Worldwide, by Brand, Q3 2015-Q3 2016 (% of total)
Smart Watch Shipment Share Worldwide, by Brand, Q2 2015-Q3 2016 (% of total)
Smart Watch Shipments Worldwide, by OS, 2016 & 2020 (millions, % of total and CAGR)
Likelihood that US Internet Users Will Purchase Wearable Devices*, Oct 2016 (% of respondents)
Wearable Device Brand that US Internet Users Are Likely to Purchase First, Nov 2016 (% of respondents)
Amount that Internet Users in North America Would Be Willing to Spend on a Smart Watch, by Gender, July 2016 (% of respondents in each group)
Interest in Smart/Interactive Clothing Among US Internet Users, Aug 2016 (% of respondents)
Factors that Are Most Important in a Smart Watch According to Internet Users in North America, July 2016 (% of respondents)
Important Wearable Device Features According to US Internet Users, Nov 2016 (% of respondents)
Frequency with Which US Wearable Device Owners Use Their Wearable Devices, Aug 2016 (% of respondents)
Expected Role of Select Technologies According to US B2C Marketers, Sep 2016 (% of respondents)
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