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WeChat, the mobile messaging app known as Weixin in China, is China’s most popular chat app, with its wide array of in-app services a key to its draw. Already the king of China’s social media platforms and more versatile than ever, it’s also seeking to capitalize on advertiser interest in order to turn popularity into income.
"WeChat’s users in China are engaged—six out of 10 accessed it more than 10 times daily as of March 2016."
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Number of Times per Day that WeChat Users in China Access WeChat, March 2016 (% of respondents)
Leading Social Media Sites/Chat Apps Among Social Media Users in China, 2013-2015 (% of respondents)
Daily Time Spent Using WeChat According to WeChat Users in China, March 2016 (% of respondents)
WeChat Activities Conducted Daily by WeChat Users in China, March 2016 (% of respondents)
WeChat Mobile Payment Functions Used by WeChat Users in China, March 2016 (% of respondents)
Benefits and Risks of Growth
Social Media Sites/Apps Used by Marketers in China, Q4 2015 (% of respondents)
Marketing in China: WeChat Is Marketers’ Must-Have Presence
Marketing in China: Making a Case for Advertising on WeChat