22 charts are included in the full report:
Vietnam Online 2016: Internet, Mobile, Social Media Networks, Messaging, Ecommerce and Video Usage
Average Daily Time Spent Online Among Internet Users in Vietnam, 2015 (% of respondents)
Vietnam’s Internet Penetration Is Driven by Mobile Phones
Weekly Time Spent Online According to Internet Users in Select Countries in Asia-Pacific, Nov 2015 (hours)
Average Daily Time Spent Online Among Internet Users in Vietnam, 2015 (% of respondents)
Devices Used to Access the Internet Among Internet Users in Vietnam, 2014 & 2015 (% of respondents)
Mobile Phone* and Smartphone** Users in Vietnam, 2015-2020
Smartphone Users Gravitate to Social Networks
Social Network Users and Penetration in Vietnam, 2015-2020
Leading Internet Activities Among Internet Users in Vietnam*, 2015 (% of respondents)
Frequency with Which Smartphone Social Media App Users in Indonesia, Thailand and Vietnam Use Smartphone Social Media Apps, March 2016 (% of respondents)
Facebook Users and Penetration in Vietnam, 2015-2020
Social Media/Messaging App User Penetration in Vietnam, by Platform, Q4 2015 (% of population)
Messaging Apps Appeal to the Price Conscious
Smartphone Users in Asia-Pacific Who Use Smartphone Messaging, Social Media and Shopping Apps Regularly*, by Country, May 2016 (% of respondents)
Messaging Apps that Smartphone Users in Vietnam Have Installed on Their Smartphone, by Age, June 2016 (% of respondents in each group)
Number of Messaging Apps Used by Smartphone Messaging App Users in Vietnam, by Age, June 2016 (% of respondents)
Local and Regional Players Rule Ecommerce
Total Retail and Retail Ecommerce* Sales in Vietnam, 2015-2020 (billions, % change and % of total retail sales)
Leading B2C Ecommerce Sites in Vietnam, Ranked by Monthly Page Views, Aug 2016 (millions)
Devices Used for Digital Purchases by Digital Buyers in Vietnam, Aug 2016 (% of respondents)
Product/Service Categories Purchased Digitally by Digital Buyers in Vietnam, 2015 (% of respondents)
Digital Buyers Attached to Cash on Delivery
Primary Payment Method Used for Digital Purchases According to Digital Buyers in Urban Vietnam*, July 2016 (% of respondents)
Payment Methods Used for Ecommerce Transactions According to Digital Buyers in Vietnam, 2014 & 2015 (% of respondents)
Noncash Payment Methods Accepted by Businesses in Vietnam, Nov 2015 (% of respondents)
Paying Customers Still Prefer Cable and Satellite over Video-on-Demand
Internet Users in Vietnam Who Currently Pay for Select TV/Video Services, Sep 2015 (% of respondents)
YouTube Eclipses the Competition
Top 10 Online Video Properties Among Internet Users in Vietnam, Ranked by Unique Viewers, March 2016 (millions)
Top 3 Video-on-Demand (VOD) Platforms According to VOD Viewers in Vietnam, Nov 2015 (% of respondents)