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Published: November 21, 2016
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Vietnam’s young population and low service costs help give the country a higher internet penetration rate than most of its neighbors in Southeast Asia. Usage of smartphones and related activities, including use of social media and messaging apps, are also fairly high.
"Internet users in Vietnam tend to spend a great deal of time online. In 2015, 58% of users spent an average of 3 to 7 hours daily online, while 20% spent 9 or more hours on the web."
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Average Daily Time Spent Online Among Internet Users in Vietnam, 2015 (% of respondents)
Weekly Time Spent Online According to Internet Users in Select Countries in Asia-Pacific, Nov 2015 (hours)
Devices Used to Access the Internet Among Internet Users in Vietnam, 2014 & 2015 (% of respondents)
Mobile Phone* and Smartphone** Users in Vietnam, 2015-2020
Social Network Users and Penetration in Vietnam, 2015-2020
Leading Internet Activities Among Internet Users in Vietnam*, 2015 (% of respondents)
Frequency with Which Smartphone Social Media App Users in Indonesia, Thailand and Vietnam Use Smartphone Social Media Apps, March 2016 (% of respondents)
Facebook Users and Penetration in Vietnam, 2015-2020
Social Media/Messaging App User Penetration in Vietnam, by Platform, Q4 2015 (% of population)
Smartphone Users in Asia-Pacific Who Use Smartphone Messaging, Social Media and Shopping Apps Regularly*, by Country, May 2016 (% of respondents)
Messaging Apps that Smartphone Users in Vietnam Have Installed on Their Smartphone, by Age, June 2016 (% of respondents in each group)
Number of Messaging Apps Used by Smartphone Messaging App Users in Vietnam, by Age, June 2016 (% of respondents)
Total Retail and Retail Ecommerce* Sales in Vietnam, 2015-2020 (billions, % change and % of total retail sales)
Leading B2C Ecommerce Sites in Vietnam, Ranked by Monthly Page Views, Aug 2016 (millions)
Devices Used for Digital Purchases by Digital Buyers in Vietnam, Aug 2016 (% of respondents)
Product/Service Categories Purchased Digitally by Digital Buyers in Vietnam, 2015 (% of respondents)
Digital Buyers Attached to Cash on Delivery
Primary Payment Method Used for Digital Purchases According to Digital Buyers in Urban Vietnam*, July 2016 (% of respondents)
Payment Methods Used for Ecommerce Transactions According to Digital Buyers in Vietnam, 2014 & 2015 (% of respondents)
Noncash Payment Methods Accepted by Businesses in Vietnam, Nov 2015 (% of respondents)
Internet Users in Vietnam Who Currently Pay for Select TV/Video Services, Sep 2015 (% of respondents)
YouTube Eclipses the Competition
Top 10 Online Video Properties Among Internet Users in Vietnam, Ranked by Unique Viewers, March 2016 (millions)
Top 3 Video-on-Demand (VOD) Platforms According to VOD Viewers in Vietnam, Nov 2015 (% of respondents)
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