17 charts are included in the full report:
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
Three Reasons Why Streaming Video Is the Next Wave for Social
US Social Media Users Who Watch Video on Select Social Media Platforms, by Age, Nov 2016 (% of respondents in each group)
Digital Video Platforms Used* by Monthly Digital Video Viewers in North America, by Generation, Feb 2017 (% of respondents in each group)
Mobile Video Viewing Is Soaring
Smartphone Activities that US Teen Smartphone Users Spend at Least 3+ Hours on Daily, Aug 2016 (% of respondents)
Share of Average Time Spent per Day with Major Media by US Adults, 2014-2019 (% of total)
Mobile Video No Longer Needs to be ‘Snackable’
Primary Device Used by US Millennial Internet Users to Watch TV Content, April 2017 (% of respondents)
Devices Used by UK Child/Teen Internet Users to Watch TV/Movies, 2015-2017 (% of respondents)
And Three Reasons Why In-Stream Ads May Soon Follow
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
Most Important Partners When Planning a Digital Video Campaign According to US Agency and Marketing Professionals, 2016 & 2017 (% of respondents)
In-Feed Video Ads Aren’t Perfect
Preferred Types of Digital Video Ads According to Internet Users in Canada, by Age, Oct 2016 (% of respondents in each group)
Advertisers Are Comfortable with Pre-Roll and Mid-Roll
Likelihood that US Agency and Marketing Professionals Will Use Pre-Roll Digital Video Ads, by Format, April 2017 (% of respondents)
Primary Action Taken by US Millennial Internet Users in Response to YouTube Ads, Dec 2016 (% of respondents)
Facebook
Frequency with Which US Facebook Users View Videos on Facebook, Nov 2016 & May 2017 (% of respondents)
Snapchat
Frequency with Which US Snapchat Users Conduct Select Activities on Snapchat, March 2017 (% of respondents)
What Marketers Should Know
Frequency with Which US Snapchat Users Engage with Snapchat Ads, by Format, March 2017 (% of respondents)
Frequency with Which US Snapchat Users Swipe Up to Watch Longer Video Ads on Snapchat, by Age, Feb 2017 (% of respondents)
Twitter
Frequency with Which US Twitter Users View Videos on Twitter, Nov 2016 & May 2017 (% of respondents)