Plans & Pricing
Does My Company Subscribe?
Published: March 12, 2018
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Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit. The reality that premium content is expensive to produce, combined with cluttered ad experiences that drive readers away, has forced publishers to develop a less-is-more approach to advertising. Meanwhile, publishers are increasing efforts to create subscription models that boost the bottom line. The result? Content that is more valuable to advertisers, and provides an experience that values its readers.
"Publishers are using a number of revenue streams beyond advertising, with subscriptions among the most popular."
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Important Digital Revenue Streams for 2018 According to News Publishers Worldwide (% of respondents)
US TV and Print Ad Spending Growth, 2017 & 2018 (% change)
Frequency with Which US Internet Users Access News from Select Publishers/Sources, Sep 2017 (% of respondents)
Social Media Platforms from Which US Social Media Users Get News, 2013, 2016 & 2017 (% of respondents)
Learning to Pay for What Used to Be Free
US Internet Users Who Pay for Digital News, by Age, 2016 & 2017 (% of respondents)
US Internet Users Who Trust the Information vs. Advertisers on Select Digital Channels/Platforms, Oct 2017 (% of respondents)
Ways in Which Their Company Has Changed Their Ad Buying Method According to US CMOs, Nov 2017 (% of respondents)
Benefits of Distributing Video via Social Media Platforms vs. Publisher Sites According to US Digital Media Decision-Makers, Nov 2017 (% of respondents)
Engagement and Authentic Connections
Importance of the Style and Tone of a Brand Site/App in Order to Trust the Advertisers on that Site/App According to US Internet Users, by Age, Oct 2017 (% of respondents in each group)
Importance of Having an Emotional Connection with a Brand in Order to Trust the Advertisers on Their Site/App According to US Internet Users, by Age, Oct 2017 (% of respondents in each group)
Reasons that US Internet Users Have Subscribed/Paid for Premium Features on a Website, by Age, May 2017 (% of respondents in each group)
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