12 charts are included in the full report:
The Value of Digital Media: How Advertisers Value Content, and How Publishers Can Make It More Valuable
Important Digital Revenue Streams for 2018 According to News Publishers Worldwide (% of respondents)
When Content Becomes a Commodity
US TV and Print Ad Spending Growth, 2017 & 2018 (% change)
‘There’s Need and There’s Feed’
Frequency with Which US Internet Users Access News from Select Publishers/Sources, Sep 2017 (% of respondents)
Social Media Platforms from Which US Social Media Users Get News, 2013, 2016 & 2017 (% of respondents)
Learning to Pay for What Used to Be Free
Important Digital Revenue Streams for 2018 According to News Publishers Worldwide (% of respondents)
US Internet Users Who Pay for Digital News, by Age, 2016 & 2017 (% of respondents)
What Advertisers Value
US Internet Users Who Trust the Information vs. Advertisers on Select Digital Channels/Platforms, Oct 2017 (% of respondents)
Ways in Which Their Company Has Changed Their Ad Buying Method According to US CMOs, Nov 2017 (% of respondents)
Reach
Benefits of Distributing Video via Social Media Platforms vs. Publisher Sites According to US Digital Media Decision-Makers, Nov 2017 (% of respondents)
Engagement and Authentic Connections
Importance of the Style and Tone of a Brand Site/App in Order to Trust the Advertisers on that Site/App According to US Internet Users, by Age, Oct 2017 (% of respondents in each group)
Importance of Having an Emotional Connection with a Brand in Order to Trust the Advertisers on Their Site/App According to US Internet Users, by Age, Oct 2017 (% of respondents in each group)
Reasons that US Internet Users Have Subscribed/Paid for Premium Features on a Website, by Age, May 2017 (% of respondents in each group)