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US travel marketers will spend $5.96 billion on digital advertising in 2016, a 20.5% gain from 2015 that will see this sector account for 8.3% of total US digital ad spending for the year.
"These figures for US travel sector ad spending are up from eMarketer’s previous forecast, in March 2016, which projected industry spending would total $5.69 billion for the year. Likely increases in ad spending on video and on social media, with a focus on mobile, were factors in revising the expected digital ad investment by US marketers across industries. The higher spending levels in our updated forecast extend to 2020, when travel brands will invest $8.90 billion on digital advertising."
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US Travel Industry Digital Ad Spending, 2015-2020 (billions, % of total digital ad spending and % change)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Travel Industry Digital Ad Spending, by Format, 2016 (billions and % of total)