Schedule a Demo
Does My Company Subscribe?
The full report is available to eMarketer PRO customers only.
If it feels like people around you are spending more time glued to a mobile device than ever before, it’s because they are. eMarketer estimates US adults have trimmed traditional media time and upped their mobile time considerably.
"The average US adult will spend 3 hours, 17 minutes each day consuming media on a mobile device in 2017, an increase of over 1 hour since 2013. Meanwhile, time spent with all other major media has declined."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
Average Time Spent per Day with Major Media by US Adults, 2013 & 2017 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, Medium Users vs. Total, 2016-2018 (hrs:mins)
Apps Are Driving Media Time Higher
Average Time Spent per Day with Mobile Apps by US Adults, by Device and Usage, 2016-2018 (hrs: mins)
Average Time Spent per Day with Mobile Apps by US Mobile App Users vs. Total Adults, by Activity, 2016-2018 (hrs:mins)
Web Time: Murky but Meaningful
Average Time Spent per Day on the Mobile Web by US Adults, by Device and Usage, 2016-2018 (hrs: mins)
Average Time Spent per Day with Select Mobile Internet Activities by US Adults, In-App vs. Mobile Web, 2016-2018 (hrs:mins)
Average Time Spent per Day with Mobile Internet by US Mobile Internet Users vs. Total Adults, In-App vs. Mobile Web, 2016-2018 (hrs: mins)
Internet Users in Select Countries Who Won't Purchase from a Brand if Its Website/Mobile Experience Is Poorly Designed, Oct 2016 (% of respondents)
Implementation of Accelerated Mobile Pages* Among SEO Professionals in North America and Europe, April 2016 (% of respondents)
Messaging Apps Evolving into Platforms
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, Nov 2016 (% of respondents in each group)
Retail Shopping and Mobile Ad Spending
Expected Growth of Retail Sales via Mobile Apps vs. Sites in 2016 According to Retail Executives Worldwide (% of respondents)
US Digital Ad Spending, by Industry and Device, 2016 (billions and % of total)
Sticky Video Content
Average Time Spent per Day Using Media on Mobile Apps Among US Adults, Q3 2014-Q3 2016 (minutes)
Mobile Share of Digital Video Views Worldwide, Dec 2013-Sep 2016 (% of total digital video views on Ooyala's network)
Smartphones Getting Smarter
Average Daily Number of Smartphone Alerts/Notifications Received by Smartphone Users in Select Countries, Oct 2016 (% of respondents)
Frequency with Which US iPhone Owners Use Siri, by Gender, June 2016 (% of respondents in each group)
Consumers Flirt with New Mobile Tech, but Still Love Apps
Forget Mobile Web vs. Apps—Why Bloomberg Needs Both for Growth
How Time Inc. Makes Its Mobile Sites and Apps as Appealing as the Social Newsfeed
Is It Game Over or Game on for the Mobile Web?