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Published: January 26, 2017
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If it feels like people around you are spending more time glued to a mobile device than ever before, it’s because they are. eMarketer estimates US adults have trimmed traditional media time and upped their mobile time considerably.
"The average US adult will spend 3 hours, 17 minutes each day consuming media on a mobile device in 2017, an increase of over 1 hour since 2013. Meanwhile, time spent with all other major media has declined."
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Average Time Spent per Day with Major Media by US Adults, 2013 & 2017 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, Medium Users vs. Total, 2016-2018 (hrs:mins)
Apps Are Driving Media Time Higher
Average Time Spent per Day with Mobile Apps by US Adults, by Device and Usage, 2016-2018 (hrs: mins)
Average Time Spent per Day with Mobile Apps by US Mobile App Users vs. Total Adults, by Activity, 2016-2018 (hrs:mins)
Web Time: Murky but Meaningful
Average Time Spent per Day on the Mobile Web by US Adults, by Device and Usage, 2016-2018 (hrs: mins)
Average Time Spent per Day with Select Mobile Internet Activities by US Adults, In-App vs. Mobile Web, 2016-2018 (hrs:mins)
Average Time Spent per Day with Mobile Internet by US Mobile Internet Users vs. Total Adults, In-App vs. Mobile Web, 2016-2018 (hrs: mins)
Internet Users in Select Countries Who Won't Purchase from a Brand if Its Website/Mobile Experience Is Poorly Designed, Oct 2016 (% of respondents)
Implementation of Accelerated Mobile Pages* Among SEO Professionals in North America and Europe, April 2016 (% of respondents)
Messaging Apps Evolving into Platforms
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, Nov 2016 (% of respondents in each group)
Retail Shopping and Mobile Ad Spending
Expected Growth of Retail Sales via Mobile Apps vs. Sites in 2016 According to Retail Executives Worldwide (% of respondents)
US Digital Ad Spending, by Industry and Device, 2016 (billions and % of total)
Sticky Video Content
Average Time Spent per Day Using Media on Mobile Apps Among US Adults, Q3 2014-Q3 2016 (minutes)
Mobile Share of Digital Video Views Worldwide, Dec 2013-Sep 2016 (% of total digital video views on Ooyala's network)
Smartphones Getting Smarter
Average Daily Number of Smartphone Alerts/Notifications Received by Smartphone Users in Select Countries, Oct 2016 (% of respondents)
Frequency with Which US iPhone Owners Use Siri, by Gender, June 2016 (% of respondents in each group)
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