55 charts are included in the full report:
US Time Spent with Media: eMarketer’s Updated Estimates and Forecast for 2013–2018
Average Time Spent per Day with Major Media by US Adults, 2016 (hrs:mins)
Overall Media Time
Average Time Spent per Day with Major Media by US Adults, 2013-2018 (hrs:mins)
Growth of Average Time Spent per Day with Major Media by US Adults, 2013-2018 (% change)
Share of Average Time Spent per Day with Major Media by US Adults, 2013-2018 (% of total)
Average Time Spent per Day with Digital Video by US Adults, by Device, 2013-2018 (hrs:mins and CAGR)
US Adult Major Media Users, 2013-2018 (millions)
Average Time Spent per Day by US Adult Users of Each Major Medium, 2013-2018 (hrs:mins)
A Closer Look at Mobile: Apps Lead the Way
Average Time Spent per Day with Nonvoice Mobile Activities by US Adults, by Device, 2016 (hrs:mins)
Average Time Spent per Day with Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2013-2018 (hrs:mins)
Average Time Spent per Day on Select Digital Activities by US Adults, by Device, 2013-2018 (hrs:mins and CAGR)
Comparing Share of Ad Spending vs. Share of Time Spent
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2016-2018 (% of total)
Complete Forecast
US Adult Major Media Users, 2013-2018 (millions)
US Adult Major Media User Penetration, 2013-2018 (% of adult population)
US Adult Major Media User Penetration, 2016 (% of adult population)
Time Spent with Major Media
Average Time Spent per Day with Major Media by US Adults, 2016 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2013-2018 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2013-2018 (hrs:mins and CAGR)
Growth of Average Time Spent per Day with Major Media by US Adults, 2013-2018 (% change)
Share of Average Time Spent per Day with Major Media by US Adults, 2013-2018 (% of total)
Time Spent with Major Media—by Users of Specific Media Types
Average Time Spent per Day by US Adult Users of Each Major Medium, 2013-2018 (hrs:mins)
Growth of Average Time Spent per Day by US Adult Users of Each Major Medium, 2013-2018 (% change)
TV and Digital Video
Average Time Spent per Day with TV* Among US Adult TV Viewers, by Age, 2013-2018 (hrs:mins)
Growth in Average Time Spent per Day with TV* Among US Adult TV Viewers, by Age, 2013-2018 (% change)
US Adult TV* Viewers, by Age, 2012-2018
US Adult TV* Viewer Penetration, by Age, 2012-2018 (% of population in each group)
US Adult TV* Viewer Share, by Age, 2012-2018 (% of total)
Average Time Spent per Day with TV* Among US Adult TV Viewers, by Generation, 2013-2018 (hrs:mins)
Growth in Average Time Spent per Day with TV* Among US Adult TV Viewers, by Generation, 2013-2018 (% change)
US Adult TV* Viewers, by Generation, 2012-2018
US Adult TV* Viewer Penetration, by Generation, 2012-2018 (% of population)
US Adult TV* Viewer Share, by Generation, 2012-2018 (% of total)
Average Time Spent per Day with TV* Among US Adult TV Viewers, by Gender, 2013-2018 (hrs:mins)
Growth in Average Time Spent per Day with TV* Among US Adult TV Viewers, by Gender, 2013-2018 (% change)
US Adult TV* Viewers, by Gender, 2012-2018
US Adult TV* Viewer Share, by Gender, 2012-2018 (% of total)
Average Time Spent per Day with Video by US Adults, by Device, 2016 (hrs:mins)
Average Time Spent per Day with Digital Video by US Adults, by Device, 2013-2018 (hrs:mins)
Average Time Spent per Day with Digital Video by US Adults, by Device, 2013-2018 (hrs:mins and CAGR)
Average Time Spent per Day with Digital Video by US Adults, by Device, 2016 (hrs:mins)
Digital Activities
Average Time Spent per Day on Select Digital Activities by US Adults, by Device, 2013-2018 (hrs:mins and CAGR)
Share of Average Time Spent per Day on Select Digital Activities by US Adults, by Device, 2013-2018 (% of total digital time spent)
Average Time Spent per Day on Select Digital Activities by US Adult Users of Each Medium, 2013-2018 (hrs:mins)
Mobile
Average Time Spent per Day with Nonvoice Mobile Activities by US Adults, by Device, 2016 (hrs:mins)
Average Time Spent per Day with Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2013-2018 (hrs:mins)
Share of Average Time Spent per Day on Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2016 (% of total)
Average Time Spent per Day with Mobile Messaging Apps by US Adults, 2014-2018
Radio
Average Time Spent per Day with Radio by US Adults, by Media, 2013-2018 (hrs:mins)
Time Spent vs. Ad Spending
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2016-2018 (% of total)
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2016 (% of total)
US Major Media Ad Spending per Hour with Media per Adult, by Media, 2014-2019
US Digital Ad Spending per Hour Spent with Select Digital Media Activities per Adult, 2013-2018
Share of Average Time Spent per Day with Select Digital Media Activities by US Adults vs. US Digital Ad Spending Share, 2016
Share of Average Time Spent per Day with Select Mobile Nonvoice Activities by US Adults vs. US Mobile Ad Spending Share, 2016 (% of total)
Share of Average Time Spent per Day with Select Video by US Adults vs. Video Share of US Total Media Ad Spending, 2016-2018
Share of Average Time Spent per Day by US Mobile Internet Users and US Mobile Internet Ad Spending Share, In-App vs. Mobile Web, 2016 (% of total)