Plans & Pricing
Does My Company Subscribe?
Published: December 21, 2016
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
US telecom, computing products and consumer electronics advertisers will spend $13.37 billion on digital advertising in 2016, a 19.9% gain from 2015. Together, these sectors will account for 18.5% of this year’s total US digital ad spending.
"The digital ad spending predictions for the telecom, computing products and consumer electronics sectors in this report are upward revisions from eMarketer’s March 2016 forecast. Previously, spending by these industries was projected to total $12.76 billion for 2016. Increases in spending on digital video and social media adverting, with a focus on mobile, are factors in the forecast update. Spending will continue to increase through 2020, when brands in these sectors will spend $20.51 billion on digital advertising."
US Telecom, Computing Products & Consumer Electronics Industry Digital Ad Spending, 2015-2020 (billions, % of total digital ad spending and % change)
Top 25 Advertisers, Ranked by US Total Media Ad Spending, Q2 2016 (millions)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Computing Products & Consumer Electronics Industry Digital Ad Spending, by Format, 2016 (billions and % of total)
We will email you a link to download the report PDF