US TV and Digital Video StatPack 2017: Ad Spending Data and Audience Trends for Broadcast, Pay and OTT TV - eMarketer
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US TV and Digital Video StatPack 2017: Ad Spending Data and Audience Trends for Broadcast, Pay and OTT TV

eMarketer Report

By: eMarketer

Published: August 28, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of over 60 charts from eMarketer and third-party sources. It covers all major aspects of the TV and digital video space, including:

  • TV and video viewers and users—digital video, over-the-top (OTT) video, connected TV, subscription-based digital services, pay TV, cord-cutters, cord-nevers, demographics.
  • Time spent with TV and video.
  • TV and video programming—number of scripted series, content budgets of major streaming services and TV networks.
  • Live video—metrics on usage and platforms.
  • TV and video ad spending—TV and digital video, programmatic video, programmatic and addressable TV, cross-platform advertising.
  • Stock performance—analysis of share prices of major US broadcast and cable networks, multichannel video programming distributors (MVPDs) and streaming service providers.

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Table of Contents