11 charts are included in the full report:
Key eMarketer Forecasts for the Year Ahead
US Facebook Net Ad Revenue* Share vs. Print Ad Spending** Share, 2016-2019 (% of total media ad spending)
Twitter and Snapchat Will Reach Parity in US Ad Revenues
Net US Digital Ad Revenues, by Company, 2016-2019 (billions, % change and % of total)
Nearly Three-Quarters of US Marketers Will Use Instagram
US Companies Using Social Networks for Marketing Purposes, 2015-2019 (% of total)
There Will Be Nearly 200 Million Social Network Users in the US
US Social Network Users and Penetration, 2016-2021
Messaging App Usage Will Rival Social Network Usage
US Mobile Messaging App Users and Penetration, 2016-2021
Nearly Half of the Population Will Use Facebook on Mobile
US Mobile Phone Facebook Users and Penetration, 2016-2021
Other Predictions
Social Media Platforms from Which US Social Media Users Get News, 2013, 2016 & 2017 (% of respondents)
Shows on Social Platforms Will Struggle to Gain Audiences and Advertisers
Frequency with Which US Facebook Users Use the Facebook Marketplace vs. Watch* Tabs, Dec 2017 (% of respondents)
Consumers Will Still View Plenty of Video in Social
US Social Media Users Who View Select Genres of Social Video, by Platform, Sep 2017 (% of respondents)
Strong Headwinds Are Ahead for Influencer Marketing
Primary Attitude Toward a Celebrity/Influencer When US Social Media Users Know Their Posts Are Properly Labeled as Sponsored Content, Oct 2017 (% of respondents)
AR Will Soar; VR Will Not
Advanced Technologies Used for Sponsorship Activations According to US Marketers, June 2017 (% of respondents)