US Social StatPack: Usage and Ad Spending - eMarketer

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US Social StatPack: Usage and Ad Spending

eMarketer Report

By: eMarketer

Published: March 31, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

The US Social StatPack provides a visual overview of roughly 75 eMarketer social network forecasts, including current-year and forward-looking estimates for the following:

  • Total US social network usage and user demographics
  • US usage numbers and user demographics for Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr
  • Total US social network ad spending
  • US ad revenue breakdowns for Facebook, Twitter, Instagram and LinkedIn
  • eMarketer’s outlook on mobile spending, including mcommerce, mobile payment transactions and mobile advertising

"The StatPack can be viewed through the embedded SlideShare player or by downloading the attachedor."

Table of Contents