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Published: November 06, 2017
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US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.
"At least 177.7 million US adults will go online while watching TV monthly in 2017. Driven by smartphone adoption, this number will rise to 193.5 million by 2019."
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US Adult Simultaneous Internet & TV Users, 2015-2019 (millions and % change)
US Adult Simultaneous Internet & TV Users, by Device, 2015-2019
A Closer Look at TV Viewing Habits
US Connected TV Users, by Device, 2016-2021 (millions)
Activities Conducted by US Connected TV* Users While Watching TV, by Age, March 2017 (% of respondents in each group)
US Adult Related-* vs. Unrelated-Content** Simultaneous Internet & TV Users, 2015-2019 (millions and % change)
A Quick Look at Time Spent with Media
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
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