US Retail Industry StatPack 2017: Digital Ad Spending Forecast and Trends - eMarketer
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US Retail Industry StatPack 2017: Digital Ad Spending Forecast and Trends

eMarketer Report

By: eMarketer

Published: June 01, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US retail industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major retail players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Retail includes mail order/catalogs, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

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Table of Contents