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Published: December 21, 2016
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US retail industry advertisers will spend $15.81 billion on digital advertising in 2016, a 20.0% gain from 2015 that will see this sector account for 21.9% of total US digital ad spending for the year.
"The figures in this report have increased from eMarketer’s previous forecast, in March, which projected retail industry digital ad spending would total $15.09 billion for 2016. Rising spending on video and on social media, with a focus on mobile, were factors in raising the expected outlays from retail marketers. Increases in spending extend to 2020, when retail marketers are forecast to invest $24.78 billion on digital advertising."
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US Retail Industry Digital Ad Spending, 2015-2020 (billions, % of total digital ad spending and % change)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Retail Industry Digital Ad Spending, by Format, 2016 (billions and % of total)
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