10 charts are included in the full report:
US Programmatic Ad Spending Forecast: Most Mobile Display, Video Ad Dollars to be Automated by 2018
US Programmatic Digital Display Ad Spending, 2014-2018 (billions, % change and % of total digital display ad spending*)
The State of Programmatic Advertising
US Marketers Who Buy Ads Programmatically, by Media/Format, March 2016 (% of respondents)
Programmatic Ad Spending Outlook
US Programmatic Digital Display Ad Spending, 2014-2018 (billions, % change and % of total digital display ad spending*)
Programmatic Direct
US Programmatic Digital Display Ad Spending, by Transaction Method, 2014-2018 (billions, % change and % of total programmatic digital display ad spending)
Real-Time Bidding
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2014-2018 (billions, % change and % of total RTB digital display ad spending)
US Real-Time Bidding (RTB) Digital Display Ad Spending Share, by Segment, 2016-2018 (billions and % of total)
Mobile Programmatic Ad Spending
US Mobile Programmatic Display Ad Spending, 2014-2018 (billions, % change and % of total mobile display ad spending)
US Programmatic Digital Display Ad Spending, by Device, 2014-2018 (billions, % change and % of total programmatic digital display ad spending)
Mobile Programmatic Ad Spending by Transaction Type
US Mobile Programmatic Display Ad Spending, by Transaction Method, 2014-2018 (billions, % change and % of total mobile programmatic display ad spending)
Programmatic Video Ad Spending
US Programmatic Digital Video Ad Spending, 2014-2018 (billions, % change and % of total digital video ad spending)
Mobile Programmatic Video Ad Spending
US Mobile Programmatic Display Ad Spending, by Format, 2014-2018 (billions, % change and % of total mobile programmatic display ad spending)