10 charts are included in the full report:
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now
US Native Digital Display Ad Spending, 2016-2018 (billions and % change)
US Native Digital Display Advertising Today
Native Advertising Adoption According to US Marketers and Agencies, 2015 & 2016 (% of respondents)
Native Advertising Channels Used by US Marketers and Agencies, May 2016 (% of respondents)
US Native Digital Display Advertising Forecast
US Native Digital Display Ad Spending, 2016-2018 (billions and % change)
Native Social Network Display Ad Spending
US Native Digital Display Ad Spending, by Segment, 2016-2018 (billions, % change and % of total)
Native Programmatic Digital Display Ad Spending
US Native Programmatic Digital Display Ad Spending, 2016-2018 (billions and % change)
Native Mobile Display Ad Spending
US Native Digital Display Ad Spending, by Device, 2016-2018 (billions, % change and % of total)
Four Factors Changing Native Advertising Through 2018
Native Advertising Tactics Used by US Marketers, May 2016 (% of respondents)
2. Sponsored content and influencer marketing will begin to blur
Benefits of Influencer Marketing According to US Marketers, Nov 2016 (% of respondents)
4. ‘Engagement’ will become native’s new mantra
Primary Goals in Purchasing Select Ad Formats Programmatically According to US Agencies/Brands, Oct 2016 (% of respondents)