26 charts are included in the full report:
US Mothers’ Digital Usage: What Matters More, What Matters Less
Primary Device Used by US Mothers to Access the Internet, 2015-2017 (% of respondents)
Basics of Mothers’ Internet Usage
Daily Time Spent with Select Media Among US Mothers, Jan 2017 (hrs:mins)
US Mothers vs. Total Female Consumers Who Feel a Need to Disconnect/Take a Break from the Internet, by Marital Status, Nov 2016 (% of mothers in each group and % of total female population)
Reasons for Purchasing an Internet of Things (IoT) Device According to US Mother vs. Father Internet Users, Dec 2016 (% of respondents in each group)
Internet as Go-To Information Source
Ways in Which US New Parent Internet Users Research Information Related to Becoming a Parent, Feb 2017 (% of respondents)
US Mother Blog Readers, 2015-2020
Using Digital Video, Without Abandoning TV
Leading Reasons that US Mother YouTube Viewers Watch YouTube Videos, Sep 2016 (% of respondents)
Weekly Time Spent with Select Media/Devices Among US Mother TV Viewers, by Demographic, Q3 2016 (hrs:mins)
Mothers and Smartphones
Primary Device Used by US Mothers to Access the Internet, 2015-2017 (% of respondents)
US Mothers Who Agree that Their Mobile Phone Connects Them to Their Social World, by Income, Nov 2016 (% of mothers in each group)
Daily Time Spent with Select Devices/Media Among US Parent Internet Users, by Age, Dec 2016 (hours)
Mothers and Social Media
US Mother Social Media User Penetration, 2017-2021 (% of total mothers)
Frequency with Which US Mother Internet Users Are Active on Social Media, Aug 2016 (% of respondents)
Weekly Time Spent with Social Media and Devices Among US Mothers, by Demographic, Q3 2016 (hrs:mins)
US Mother Facebook User Penetration, 2017-2021 (% of mother social network users)
Social Media Platform Most Frequently Used by US Millennial Mother Internet Users, Sep 2016 (% of respondents)
US Mothers Who Often Post/Comment on Social Media Platforms, by Age of Child, Nov 2016 (% of mothers in each group)
US New Parent Internet Users' Primary Attitude Toward Advice from Select Sources, Feb 2017 (% of respondents)
The Digital Aspect of Mothers’ Shopping
Digital Share of Children's Toy Purchases Made by US Parent Internet Users, Dec 2016 (% of respondents)
US Millennial Mother Internet Users Who Prefer to Research/Purchase Products In-Store vs. Digitally, Sep 2016 (% of respondents)
Ways in Which US Parent Smartphone Owners Plan to Use a Smartphone When Back-to-School Shopping, July 2016 (% of respondents)
Shaping Mothers’ Purchase Decisions, or Not
Frequency with Which US Mother Internet Users Recommend Their Favorite Brands to Friends/Family, Aug 2016 (% of respondents)
US Mothers vs. Total Female Consumers Who Are More Likely to Purchase Products that Are Used/Recommended by Friends on Social Media, by Marital Status, Nov 2016 (% of mothers in each group and % of total female population)
Reasons that US Mother Internet Users Try New Brands of Baby/Child Products, April 2017 (% of respondents)
Extent to Which Their Children Influence Back-to-School Purchases According to US Mother Mobile Device Users, by Product Category, May 2017 (% of respondents)