30 charts are included in the full report:
US Mobile Commerce Update 2016: Behind the Rapid Growth
US Smartphone Retail Mcommerce Sales, 2014-2020 (billions, % change and % of total retail mcommerce sales)
Mcommerce Continues Rapid Growth
US Retail Mcommerce Sales, 2014-2020
US Retail Mcommerce Sales, by Device, 2014-2020 (billions, % change and % of total)
US Smartphone Retail Mcommerce Sales, 2014-2020 (billions, % change and % of total retail mcommerce sales)
US Tablet Retail Mcommerce Sales, 2014-2020 (billions, % change and % of total retail mcommerce sales)
More Mobile Shoppers and Buyers
US Smartphone Users and Penetration, 2014-2020
Average Time Spent per Day by US Adult Users of Each Major Medium, 2012-2018 (hrs:mins)
US Mobile Shoppers, by Device, 2014-2020
Mcommerce Traffic Share for Digital Retailers in Select Countries, Jan 2016 (% of total ecommerce traffic)
US Mobile Buyers as a Percent of Mobile Shoppers, by Device, 2014-2020
US Smartphone Buyers and Penetration, 2014-2020 (millions and % of digital buyers)
US Dual Smartphone and Tablet Users and Penetration, 2014-2020
Conversion Performance Across Platforms
US Retail Ecommerce Metrics, by Device, 2014 & 2015
App vs. Browser Share of Time Spent Accessing the Leading* US Retail Sites via Mobile Device, Sep 2015 (% of total)
Mobile App vs. Browser Share of Retail Mcommerce Transactions Worldwide, Q4 2015 (% of total)
US Mobile Users Who Prefer to Conduct Select Retail-Related Activities via Mobile App vs. Website, July 2015 (% of respondents)
Mcommerce by Operating System
US Smartphone User Share, by OS, 2014-2016 (% of total)
Retail Ecommerce Traffic vs. Order Share for Select Countries, by OS, Q3 2014 & Q3 2015 (% of total)
US Smartphone vs. Tablet Retail Mcommerce Visit Share, by OS and OS Version, Q4 2015 (% of total on Branding Brand's platform)
US Holiday Season* Tablet Mcommerce Order Share, by Brand, 2014 & 2015 (% of total)
Factors Driving Higher Conversion Rates
Reasons US Digital Shoppers Research/Purchase Products via Desktop/Laptop vs. Mobile Device, Sep 2015 (% of respondents)
Ownership of Large-Screen Smartphones Among US Smartphone Users, March & Aug 2015 (% of respondents)
Mobile Optimization
Adoption of Select iOS-Based Mobile Transaction Methods/Features Among US Big-Box Retailers, Oct 2015 (% of total examined by L2 Think Tank)
Primary Digital Marketing Channel that Generated Digital Purchases During the US Holiday Season*, 2014 & 2015 (% of total)
Desktop and Mobile Click-to-Open Rates for Responsive vs. Nonresponsive US* Marketing Emails, Q4 2015 (among emails sent by Yesmail clients)
Evolution of Mobile Search
Mobile Share of Paid Search Ad Spending and Clicks in North America, by Device, Q4 2015 (% of total among Merkle clients)
Smartphone Share of US Retail Product Listing Ad (PLA) Spending, Q1-Q4 2015 (% of total among Adobe clients)
Primary Type of Website Where US Internet Users Start Digital Product Searches, Aug 2015 (% of respondents)
Frequency with Which US Mobile Phone Owners Use a Voice-Controlled Personal Assistant on Their Device, June 2015 (% of respondents)
Growth in Automotive Image Searches Among US Internet Users, Jan 2014-Nov 2015 (% change vs. same period of prior year)
Context-Driven Discovery
Ways in Which US Smartphone Users Used Their Smartphone During the Path to Purchase, April 2015 (% of respondents)