US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends

eMarketer Report

By: eMarketer

Published: June 15, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US media and entertainment industries. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major media and entertainment players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers.
  • Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video-game hardware).

"The StatPack can be viewed through the embeddedor by downloading the attachedfile or."

Table of Contents