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Live video is a big priority for social platforms like Facebook and Twitter, as well as for publishers and other media companies that increasingly use those platforms to reach viewers and readers. Consumers have also shown high levels of interest, and marketers are experimenting even before there’s a clear monetization case around this emerging genre of digital content.
"Millennials are the most likely US age demographic to watch live video. Although the rate of live video creation predictably lags the rate of consumption, the gap between the two isn’t as pronounced as with other forms of content."
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US Internet Users Who Have Watched vs. Created Live Streaming Video on Social Media, by Age, Nov 2016 (% of respondents in each group)
Platforms on Which US Internet Users Have Watched Live Streaming Video, June & Nov 2016 (% of respondents)
Live Streaming Video Services Used by US Streaming Video Viewers, Jan 2017 (% of respondents)
Platforms Used by US Internet Users to Watch Live Streaming Video, Aug 2016 (% of respondents)
Facebook Live vs. Periscope Usage Among Top Brands* Worldwide, Jan-Dec 2016 (% of total brands analyzed by Socialbakers)
Facebook Live vs. Periscope Usage Among Top Media Companies* Worldwide, Jan-Dec 2016 (% of total brands analyzed by Socialbakers)
Likelihood that US Agency vs. Marketing Decision-Makers Will Invest* in Live Streaming Video Advertising, June 2016 (% of respondents)
US Internet Users Who Have Used Facebook Live, by Age, April 2016 (% of respondents in each group)
Live Video Keeps Weather.com’s Audience Engaged When There Isn’t a Storm Coming
How Brands Can Create Engaging Live Video—and Monetize It
How Univision Refined Its Live Video Strategy
Director, Creative Intelligence
CEO and Founder