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Published: June 21, 2016
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Internet penetration among US Hispanics has mostly—though not entirely—caught up with that of the general US population, but their digital activities still stand out in several ways.
"While smartphone penetration among US Hispanics is relatively in line with that of the total user base, Hispanics spend more time on their smartphones than any other group."
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Weekly Time Spent with Smartphone Activities Among US Hispanic vs. Total Consumers, Q4 2015 (minutes)
US Hispanic Population Share, by Country of Origin, 2014 (% of total)
The Often Forgotten Older Hispanics
US Total & Hispanic Population, by Age, 2016 (millions and Hispanic % of total population)
US Internet User Penetration, by Race/Ethnicity, 2014-2020 (% of population in each group)
Monthly Time Spent with Select Devices/Media Among US Adults, by Race/Ethnicity, Q4 2015 (hrs:mins)
Smartphones Power Their Digital Lives
US Smartphone User Penetration, by Race/Ethnicity, 2014-2020 (% of mobile phone users in each group)
Weekly Time Spent with Media/Devices Among US Consumers, by Race/Ethnicity, Q4 2015 (hrs:mins)
Attitudes Toward Mobile Phones/Devices Among Internet Users in North America, by Race/Ethnicity, Feb 2016 (% of respondents in each group)
Mobile Fuels Their Social Habits
US Social Network User Penetration, by Race/Ethnicity, 2014-2020 (% of internet users in each group)
Social Media Platforms Used by Social Media Users in North America, by Race/Ethnicity, Feb 2016 (% of respondents in each group)
US Social Network Users, by Device and Race/Ethnicity, Q4 2015 (% of respondents in each group)
Digital Video: Who’s Watching What, and Where?
US Hispanic Internet Users Who View Video and Purchase Products Digitally, Nov 2015 (% of respondents)
Video-Streaming Platforms Used by Internet Users in North America, by Race/Ethnicity, Feb 2016 (% of respondents in each group)
Ecommerce: Picking Up the Pace
Devices Used for Purchasing Products Digitally According to US Digital Shoppers, by Race/Ethnicity, Sep 2015 (% of respondents in each group)
Top 10 Retail Sites Among US Hispanic Internet Users, Ranked by Unique Visitors, Feb 2016 (millions)
Demographic Profile of US Hispanic Internet Users Who Frequently* Purchase Products/Services Digitally, Sep 2015 (% of respondents in each group)
Digital Advertising’s Influence
Shopping-Related Activities Conducted via Smartphone According to US Hispanic Smartphone Users, Nov 2015 (% of respondents)
English vs. Spanish
Media Consumption Among US Hispanics, by Language Preference, March 2015 (% of total)
Primary Attitude Toward the Use of Spanglish* in Advertising Among US Hispanic Internet Users, March 2016 (% of respondents)
US Hispanic Ad Spending, by Media, 2013 & 2014 (millions and % change)
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