US Healthcare and Pharma Industry StatPack 2017: Digital Ad Spending Forecast and Trends - eMarketer
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US Healthcare and Pharma Industry StatPack 2017: Digital Ad Spending Forecast and Trends

eMarketer Report

By: eMarketer

Published: June 12, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US healthcare and pharma industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major healthcare and pharma players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • The healthcare and pharma industry includes pharmaceutical products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing healthcare services and social assistance for individuals.

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Table of Contents